BraveLabs

The world is more connected than ever leading to more equitable communication of information and greater transparency between consumers and businesses. As patients want greater experiences, it’s necessary for medical practices to provide connected experiences to patients too. Introduction The healthcare industry is trying to separate the silos that have been built in the medical services industry. With increased specialization and consolidation of roles, it is increasingly essential to give holistic healthcare services experience to patients. While patients in the past frequently needed to go through their medical services venture while having discrete, disengaged encounters, today’s technological advancements permit healthcare services organizations to overcome any communication gaps between each step of the patients’ excursion in their healthcare journey. A patient that is comprehensively focused on by a healthcare practice will have better experiences and have a more noteworthy ...

Digital marketing can seem like a frivolous expense for many healthcare providers. But in reality, digital marketing is a highly effective expense that leads to multiple benefits for healthcare providers. From increasing patient acquisition through the simple exponential increase of reach and brand awareness, to also leading to higher patient satisfaction scores. Read on below to find out in more detail why healthcare providers need to use digital marketing. Introduction When a new business starts, one of the first objectives it has is to reach a wider audience. The bigger an audience it has, the better the chances of it acquiring new customers. In the end, it’s all a numbers game. The bigger the pool, the higher the number of conversions that a business is able to achieve. For a healthcare business, things are mostly the same when it comes to acquiring new patients. A healthcare business has two options when it wishes to grow. First, it can raise its charges on all existing serv...

Dentists have always been the most marketing savvy group in the healthcare industry. But despite the research and abundant proof of digital marketing’s effectiveness, dentists have not been able to adapt it to their practices. To make it easier, we present just 3 simple  dental marketing strategies  that can get them started. Introduction In a business environment, oftentimes due to the conditions present there arises a situation where businesses go through a feast or famine situation. In these cases, businesses do monumentally well when they manage to get customers (due to high ticket purchases) but then struggle for long periods when new customers stop showing up. In the healthcare industry, dental practices can often experience this feast or famine condition. It is for this reason that dental marketing has often been far ahead in utilization and adoption than healthcare marketing as a whole. Dentists have recognized for decades that the power of good marketing can mak...

Connected experiences can be the difference between healthcare businesses that exist 5-10 years from now or those that shut down. A patient-centric approach to managing patient experience, and connected experiences puts convenience, accessibility, and customer care at the forefront of the healthcare journey while still improving treatment outcomes. Introduction What do you think is the most defining feature of the current digital age? Arguably it might be the fact that today, we are all more connected than ever using digital tools and platforms. It can be trivial today for individuals to talk and connect with others, even if they are across the globe. But this interconnectedness is not just limited to individuals. Today’s businesses also offer a degree of connectivity that was impossible to provide to customers just a few years ago. From the very beginning of the customer journey to continued engagement far after a sales pipeline has finished, businesses today offer a unique expe...

Group medical practices are an important aspect of the US healthcare industry. Their benefits clearly outweigh the drawbacks, and group practices provide a lot of positive benefits to both patients and physicians. The healthcare industry needs to come together to ensure that group practices aren’t resigned to the annals of history in the years to come. Introduction Group medical practices  are just one kind of medical practice that can be seen across the world. Once the most ubiquitous form of healthcare practices, today they are under pressure from increased costs and competition. Today’s group practices are slowly inching ground to larger healthcare institutions and the group practices that still remain are shrinking to smaller and smaller sizes. But this decline in group medical practices is a concerning trend in the healthcare industry. Group medical practices allow patients to enjoy higher healthcare outcomes while at the same time they also provide several important ben...

With times transforming the scope of businesses, keeping up with the evolving times is not a choice but a necessity. With industries and sectors adapting to a digital domain, the healthcare sector has also taken well to this transformation. With healthcare facilities and services available to customers online across the length and breadth of the globe, the  importance of patient experience  has gained a renewed meaning. Introduction With the recent pandemic, the definition of “normal” has undergone a drastic change. While few businesses look high and low to get back to the pre-covid normalcy, smart businesses will embrace the new normal and go digital. In order to match up with the changing times and grow your healthcare business further, it is time to upgrade your digital services that put focus on patient engagement that is in line with the new reality. Accelerated usage of digital services and an increase in healthcare consumerism points to the fact that patients ex...

The world has undergone a tremendous technological shift, where every facility is now made available to a consumer at a touch of a button. With every industry and sector adapting and evolving with the change in times, the healthcare sector is also witnessing a transition. From healthcare services, medicines, and consultations provided online, an optimum performing hospital website offering its services to the public is the need of the hour. Introduction Digitalization, which has taken the world by storm, has only been accelerated and intensified in its scope and vitality due to the recent Pandemic. With social distancing becoming a norm across countries and hospitals overwhelmed with patients, accessing hospital facilities, even for a normal checkup seemed like a dream to many. Here’s where the boon of digitalization really shines through. With the healthcare sector slowly paving its way into the digital domain, accessing healthcare facilities online has now become a reality. I...