BraveLabs

Healthcare is in a transitionary phase. Once more, the healthcare industry is turning towards empathy and compassion in terms of care towards patients. But in order to provide better healthcare experiences, organizations need to start taking better care of their employees as well. Introduction Patient experience is the biggest factor that today determines the success of a healthcare business or its failure. But while many healthcare providers bemoan relying on such ‘unscientific’ and ‘arbitrary’ methods to determine the quality of healthcare being provided, the healthcare industry has changed. Today’s healthcare models are patient-centric instead of institutional-centric. With that said, healthcare institutions are only slowly figuring out the ways that they can  improve patient experiences . While a lot of it depends on how and what you are presenting to your patients, healthcare businesses often don’t realize that their own business practices and models can have a significa...

Connected experiences can be the difference between healthcare businesses that exist 5-10 years from now or those that shut down. A patient-centric approach to managing patient experience, and connected experiences puts convenience, accessibility, and customer care at the forefront of the healthcare journey while still improving treatment outcomes. Introduction What do you think is the most defining feature of the current digital age? Arguably it might be the fact that today, we are all more connected than ever using digital tools and platforms. It can be trivial today for individuals to talk and connect with others, even if they are across the globe. But this interconnectedness is not just limited to individuals. Today’s businesses also offer a degree of connectivity that was impossible to provide to customers just a few years ago. From the very beginning of the customer journey to continued engagement far after a sales pipeline has finished, businesses today offer a unique expe...

It’s not enough to just use medical content for your healthcare business. By using data driven strategy as well as implementing medical content within the wider framework of patient journey mapping, healthcare businesses can deliver great outcomes. Introduction The healthcare industry is slowly waking up to realize just how important it is to have a web presence in today’s digital age. A website is now quickly becoming the first place where a patient forms an impression about you and is where the patient journey in today’s day is starting. As more and more patients take to the web to find which healthcare provider they wish to receive treatment from, it is imperative that healthcare businesses take full advantage of the digital tools at their fingertips to make sure they come out on top. But as this adoption has come late in the journey, healthcare businesses are still not using these tools to their fullest potential. Many healthcare organizations don’t realize the fact that thei...

While the answer may seem obvious, it is crucial for any healthcare provider or facility to understand the critical role of patient satisfaction. What is patient satisfaction? Patient satisfaction indicates how well the patient has been treated. It refers to the patient’s contentment regarding the way he/she feels about the treatment provided and the outcome of the treatment on the patient’s health. Today’s patients are far more vocal and are well aware of their options with healthcare. So every healthcare business needs to pay special attention to the degree of patient satisfaction they can achieve. According to a recent study, more than half of the healthcare companies say that patient satisfaction is one of their top three priorities. So why do businesses need to pay so much attention to patient satisfaction? Here are the top three reasons to give you insights into the importance of patient satisfaction. Loyalty comes from the satisfaction If you get exceptional service fo...

Customer Journey Mapping helps businesses understand what are the interactions that their customers have with their business processes. For the healthcare industry, using these methods to visualize the patient experience allows them to  improve patient satisfaction , and drive business growth. Introduction Everyone remotely connected to the internet today has heard of the slang ‘Karen’. The slang essentially started out as a term for an over-entitled customer, who had taken to shouting at workers in a retail or sales setting. The number of recorded instances of ‘Karens’ has grown over the recent years. But how is this related to healthcare or businesses in general? The rise of ‘Karens’ is the downside to the new revolution that we are witnessing in service-focused industries. Today’s customers are not content with just receiving our services, no matter what segment of the economy we are talking about, but expect to have a good experience while doing so. The experience during ...

Group medical practices are an efficient way for several healthcare professionals to pool their efforts together and take advantage of the economies of scale. This reduction in other loads leads to a higher quality of care being delivered to patients. Introduction Group medical practices are one of the most popular types of medical practices today. Steadily growing in popularity since the 1990s, group medical practices are an easy way for individual healthcare professionals to band together in order to enjoy the benefits of scale. Group medical practices are able to reduce the per head cost of each of the group professionals while also allowing the group practice to compete with larger institutions. But one of the hidden benefits of group medical practices is that it allows healthcare professionals to deliver improved quality healthcare services to their patients. Though what many do not realize is that despite their popularity group medical practices are shrinking in size due to...