How can healthcare systems create connected experiences for patients?

The world is more connected than ever leading to more equitable communication of information and greater transparency between consumers and businesses. As patients want greater experiences, it’s necessary for medical practices to provide connected experiences to patients too.

Introduction

The healthcare industry is trying to separate the silos that have been built in the medical services industry. With increased specialization and consolidation of roles, it is increasingly essential to give holistic healthcare services experience to patients. While patients in the past frequently needed to go through their medical services venture while having discrete, disengaged encounters, today’s technological advancements permit healthcare services organizations to overcome any communication gaps between each step of the patients’ excursion in their healthcare journey.

A patient that is comprehensively focused on by a healthcare practice will have better experiences and have a more noteworthy quality of care provided to them. It’s not just a matter of pleasing patient sensibilities.

Just as customers become more knowledgeable and aware of what they want and how they want it, the same transformation is also happening in patients today. Patients today value aspects other than treatment options just as much.

Connected Experiences

Connected experience is a new concept in the medical industry. Thus, it becomes vital to first clarify what we mean when we are talking about connected experiences. Connected experiences refer to patient experiences where patients have all the relevant information about their patient journey. From all medical information that they may need to understand their journey to clear and transparent billing practices.

Connectivity means that patients are provided with clear information which is presented conveniently to them. No more analogue opaque billing pratices. No more last-minute tests and procedures that need to be done.

Today convenience and accessibility are some of the biggest draws for a healthcare business apart from treatment outcomes. Connected experiences result are better experienced because they keep the patient as the focus of the healthcare system.

Today convenience and accessibility are some of the biggest draws for a healthcare business apart from treatment outcomes. Connected experiences result are better experienced because they keep the patient as the focus of the healthcare system.

How to create connected experiences

It can seem difficult for a healthcare business to provide connected experiences for its patients. But through some simple and intuitive steps, healthcare businesses can make sure that they are putting the focus back on the patients. Firstly, it is important to understand that the main goal of providing connected experiences is to treat patients with empathy and respect.

One of the first steps that healthcare businesses should take to provide connected experiences is to adopt digital means of communication. Instead of communicating with patients over just phone calls, medical businesses should also use digital means of communication. Using emails and messages (especially chatbots to solve frequent patient queries) can be a helpful way to communicate with patients in a clear yet concise manner.

Secondly, using digital processes like remote patient monitoring allows healthcare providers to still serve patients despite any physical distance between the two. This allows patients to have a greater say in their healthcare journey while also making availing healthcare services more convenient and accessible.

Finally, medical practices must do away with opaque and analog billing practices. Medical practices should clearly communicate with the patient about how much their treatment is going to cost and present the communications in a way that makes it convenient for the patients to then pay those bills on time.

Conclusion

Connected experiences are one of the most important ways that the healthcare system is shifting to have a focus on patients. Connected experiences allow healthcare businesses to interact with patients with empathy and transparency. Without connected experiences, healthcare businesses are bound to lose patients to competition. Today’s patients want to be treated but they also want healthcare practices to consider them customers. As with any other customer service industry, convenience, experiences, and transparency are just more important if not more than the final product or service. And connected experiences allow healthcare providers to achieve patient experience improvement.

But while medical businesses can change the quality of service, i.e. treatment outcomes, that they are providing doing the same for connected experiences can be much harder. With so many responsibilities, medical practices may find it hard to dedicate the resources needed to implement connected processes in their business processes. That’s why for most medical practices, the answer lies in outsourcing and improving the connected experience implementation to other agencies.

BraveLabs helps medical businesses of all sizes in implementing connected patient experience in healthcare for their patients. No matter your state, we have a custom solution for your business. Contact today to learn more.

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