What are the top 5 features of high-performance hospital websites

The world has undergone a tremendous technological shift, where every facility is now made available to a consumer at a touch of a button. With every industry and sector adapting and evolving with the change in times, the healthcare sector is also witnessing a transition. From healthcare services, medicines, and consultations provided online, an optimum performing hospital website offering its services to the public is the need of the hour.



Introduction

Digitalization, which has taken the world by storm, has only been accelerated and intensified in its scope and vitality due to the recent Pandemic. With social distancing becoming a norm across countries and hospitals overwhelmed with patients, accessing hospital facilities, even for a normal checkup seemed like a dream to many.

Here’s where the boon of digitalization really shines through. With the healthcare sector slowly paving its way into the digital domain, accessing healthcare facilities online has now become a reality.

In order to reach the public and take your healthcare business online, a strong and adaptable digital presence has become pertinent. While there are many ways to build your healthcare business’s presence online, one of the most successful ways is through a website.

A successful website for your healthcare facility or hospital will not only attract customers but will also increase your social presence and credibility online. However, not every website is successful in doing so. In this article, we will walk you through 5 key features of top-performing hospital websites which are bound to attract traffic to your hospital website.

Key features of top-performing hospital websites

A customer’s first impression of your website is a dealbreaker for your Hospital’s business, hence it is important that your customers have a great experience while surfing on your website. Given below are 5 key features that can be found across the top-performing hospital websites on the net:

1. Device Compatibility:

Did you know that 60 of traffic on a healthcare website has its origin from smartphones? With smartphones gaining popularity and usage across the world, it becomes vital to place device compatibility as a priority on your list. Your website should be so designed as to be compatible with a lot of devices, especially smartphones. Given how an average adult in the US spends almost 3 hours on a smartphone in a day, making your hospital website mobile friendly is the need of the hour for better performance and wider public access.

2. Personalised marketing:

One of the key features of a good hospital website is the touch of personalized marketing. A study reveals that 3 out of 4 customers would prefer a targeted and personalized healthcare experience which they also experience from different industries. Making personalization one of the key marketing solutions for hospitals is not only beneficial in attracting customers but also providing them with services suitable to their needs. Your hospital website must entail built-in personalization tools that provide content according to the wants of the customers.

3. Focus on Services provided:

Perhaps one of the key features that your hospital website needs to put light on is the array of healthcare facilities and services provided by your hospital. Once a customer is on your hospital website, they must have access to complete information about the services and facilities provided by your hospital at a glance. Such information should be easy to find and navigate on your hospital website. This way, a prospective customer can know more about your hospital and make an easy choice about choosing you for your facilities.

4. Service finders:

Did you know that about 70% of people chose their current physician due to their close location to their homes? Customers are likely to opt for healthcare services and facilities that are closer to their homes than far. Hence, your hospital website should provide doctor and location finding facilities. This will motivate customers to seek your services which are located close to their homes.

5. Engaging web design:

No one wants to look at a website that is stuffed with unnecessary information and dry graphics. A similar case applies to your hospital’s website. Your hospital’s website should be engaging and clutter-free. You must ensure that the content on your website is short, structured, easy to understand, and relevant to the day and age. Further, your website should also be designed to keep optimum user experience and engagement in mind.

Conclusion

With the internet making its presence felt in every aspect of our lives, industries and sectors are now embracing the digitalization wave in order to stay relevant. The healthcare sector is no exception to this. With the majority of the customers searching for healthcare facilities online, having an online presence for your hospital is now more important than ever. This is best done through the means of a compelling and engaging website.

In order to realize the true potential of your hospital website, you need the best hospital marketing agency to boost your online growth. We at Bravelabs provide you with the best and most trusted digital marketing solutions for your healthcare and hospital facilities to reach the next level.

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