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Showing posts from July, 2022

5 Proven Ways for Medical practices to Improve their Google Search Rankings

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  With patients increasingly choosing their medical provider based on what Google shows them if your business is not of one the few shown at the top of the search results then you are on the way to losing hundreds of potential customers. Through simple search engine optimization practices, you can start showing up at the top of the search results as well. Introduction Google is used ubiquitously for everything today. From finding hotels to finding the market prices for various stocks. When users search for something on the internet, they choose from one of the top three results that show up in the search results. If your business, or practice is not one of the top results then you are not making anywhere near the growth that you can. Less than 1 percent of users click on a link on the second page of the search results. Your position on the search results page depends on which keywords your website/page is being used, in the context of the search terms, and then determined by a se

Analyze and delight to improve patient retention

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While every healthcare business focuses on getting new patients to grow, no number of new patients can help a practice if they don’t stick around. That’s why patient retention rate should quickly become one of the next priorities for healthcare businesses. Introduction If there is anything that businesses focus on as much as getting new customers is how to keep those customers around for long. Corporations spend just as much time on ensuring that their customers stay loyal as on bringing them over in the first place. This is because while customer acquisition can be incredibly expensive, customer retention is much more lucrative in comparison. Not only do businesses spend less when trying to customers but they reap bigger investments as a result. But retention is important in every consumer-facing business. Patient retention is a crucial part of any healthcare business. Patient acquisition costs are one of the biggest financial drains for healthcare businesses and medical practic

5 steps to create a breakthrough healthcare brand

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It’s not uncommon for healthcare companies to prioritize offering excellent care over marketing and branding. After all, there are few things more important than providing adequate care when a patient needs it most. But in the age of value-based care, organizations are finding that putting healthcare first isn’t enough to compete with the other providers in their area. That’s why branding is so important today. Introduction It’s not uncommon for healthcare companies to prioritize offering excellent care over marketing and branding. After all, there are few things more important than providing adequate care when a patient needs it most. But in the age of value-based care, organizations are finding that putting healthcare first isn’t enough to compete with the other providers in their area. Today’s patients have more options than ever before, and they aren’t afraid to shop around. If you want them to choose your hospital or physician practice over a competitor, you have to create a

Virtual care. A boon for smaller medical practices.

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Virtual care has been around in the US for a long time. But with the pandemic and the changes that it brought, virtual care has never been more popular. The technological advancements made over the past couple of years have made virtual care more viable as a mainstream choice than ever before. But virtual care is not something that is a threat to medical practices but something that can turn out to be a great boon. Introduction It’s no secret that the U.S. healthcare system is changing rapidly. This has left many hospitals scrambling to change their business models in order to stay relevant in this new era of health care delivery. Medical practices are in need of a new way to stay competitive in an ever-changing market. Virtual care can help medical practices grow by providing a way for doctors and practice staff to work together from anywhere in the world. With virtual care, medical practices can provide patients with access to their doctors from virtually anywhere, whether that’s

How to efficiently promote and grow your dental clinic using digital marketing

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Digital marketing processes like using  SEO for dentists  can give highly beneficial results at just a fraction of the cost and effort needed to achieve those same results the traditional way. With the business environment constantly changing, dental clinics need to start using digital marketing. Introduction The landscape of business is in constant flux with new and exciting concepts shaping the market every single day. However, in the recent past, the biggest shift in the domain of business and trade is the introduction of digitalization. With businesses and sectors embracing the new trend, it is time to take your business digital. With more and more people consuming digital content by the day, it becomes pertinent to strategically evolve with the changing trends. Every industry, including the healthcare sector, is slowly turning digital and adopting ways to maximize its growth. If you are an owner of a dental clinic, it is time for you to welcome the digital trend and incorp