BraveLabs

Healthcare is in a transitionary phase. Once more, the healthcare industry is turning towards empathy and compassion in terms of care towards patients. But in order to provide better healthcare experiences, organizations need to start taking better care of their employees as well. Introduction Patient experience is the biggest factor that today determines the success of a healthcare business or its failure. But while many healthcare providers bemoan relying on such ‘unscientific’ and ‘arbitrary’ methods to determine the quality of healthcare being provided, the healthcare industry has changed. Today’s healthcare models are patient-centric instead of institutional-centric. With that said, healthcare institutions are only slowly figuring out the ways that they can  improve patient experiences . While a lot of it depends on how and what you are presenting to your patients, healthcare businesses often don’t realize that their own business practices and models can have a significa...

The world is more connected than ever leading to more equitable communication of information and greater transparency between consumers and businesses. As patients want greater experiences, it’s necessary for medical practices to provide connected experiences to patients too. Introduction The healthcare industry is trying to separate the silos that have been built in the medical services industry. With increased specialization and consolidation of roles, it is increasingly essential to give holistic healthcare services experience to patients. While patients in the past frequently needed to go through their medical services venture while having discrete, disengaged encounters, today’s technological advancements permit healthcare services organizations to overcome any communication gaps between each step of the patients’ excursion in their healthcare journey. A patient that is comprehensively focused on by a healthcare practice will have better experiences and have a more noteworthy ...

Connected experiences can be the difference between healthcare businesses that exist 5-10 years from now or those that shut down. A patient-centric approach to managing patient experience, and connected experiences puts convenience, accessibility, and customer care at the forefront of the healthcare journey while still improving treatment outcomes. Introduction What do you think is the most defining feature of the current digital age? Arguably it might be the fact that today, we are all more connected than ever using digital tools and platforms. It can be trivial today for individuals to talk and connect with others, even if they are across the globe. But this interconnectedness is not just limited to individuals. Today’s businesses also offer a degree of connectivity that was impossible to provide to customers just a few years ago. From the very beginning of the customer journey to continued engagement far after a sales pipeline has finished, businesses today offer a unique expe...

Using a  demand generation funnel in healthcare  marketing strategy can lead to great dividends as it reduces patient acquisition costs while increasing the number of patient acquisitions. Introduction Patient acquisition today is one of the costlier propositions for any healthcare business that’s trying to grow bigger. Finding new patients can be hard as the number of hospitals across the US continues to grow – over 6,000 by the latest count. This growing body of healthcare organizations constantly competes with each other to add more patients to their business. Only through retaining old patients and acquiring new patients is a healthcare business able to grow. However, it is easier said than done. The organic patient acquisition can be a trickling rate due to the abundance of choices that patients get when it comes to choosing a healthcare provider today. As a result, most of the acquisitions come from different marketing campaigns. These campaigns can be costly, especi...

Patient satisfaction is one of the most important metrics for healthcare businesses. But improving patient satisfaction levels is not as quick as many businesses expect it to be. Introduction Healthcare organizations are constantly competing with each other. The healthcare industry may be over a $1 trillion industry, but that doesn’t stop organizations of all sizes from competing with each other to acquire and retain patients. As healthcare costs continue to increase, and the average healthcare spending per adult increases rapidly, the prize at stake in this competition also keeps rising. One of the ways that healthcare organizations can come out over a competitor is through their Hospital Consumer Assessment of Healthcare Providers and Systems or HCAHPS survey score. The HCAHPS survey measures levels of patient satisfaction and assigns a score to each healthcare organization based on the patients’ responses to the survey. While the HCAHPS survey is not the only one measuring pat...

Group medical practices are a great way for healthcare professionals to increase their financial security by employing the economy of scale and dividing administrative costs amongst themselves. Introduction Since the 1990s, group medical practices have been increasing in popularity across the healthcare industry. The sudden popularity of group practice is not hard to understand. With increasing healthcare costs, healthcare providers have taken to practicing in groups to receive favorable rates from third-party payers and insurance network providers. Cooperation between medical professionals can be within one medical specialty or with multiple specialities in multispeciality clinics and group practices. But joining a group practice is a large commitment as healthcare professionals are unable to take their patients with them when leaving a group practice. It is for that reason that many healthcare professionals need to carefully consider whether group practice is the best idea for them. ...