BraveLabs

Patients today want to have good experiences in healthcare. One of the most important ways to ensure that is by making patients have a say in their own healthcare choices. But in order to do that they need to be well informed about their own medical conditions. That’s why patient engagement is a positive cycle that improves the entire healthcare ecosystem. Introduction It is hard being a business at this time. With increasing competition and significantly lower barriers to entry than in the past, navigating the business environment can be hard. As a result of so many options to choose from, customers today also want more and better from each interaction. For the healthcare industry, this has been the defining truth in the 21st century. For better or worse, today’s patients have plenty of options to choose from (at least theoretically). As a result, patients today want better experiences in their healthcare journey when they do choose a healthcare provider. Improved patient expe...

While the answer may seem obvious, it is crucial for any healthcare provider or facility to understand the critical role of patient satisfaction. What is patient satisfaction? Patient satisfaction indicates how well the patient has been treated. It refers to the patient’s contentment regarding the way he/she feels about the treatment provided and the outcome of the treatment on the patient’s health. Today’s patients are far more vocal and are well aware of their options with healthcare. So every healthcare business needs to pay special attention to the degree of patient satisfaction they can achieve. According to a recent study, more than half of the healthcare companies say that patient satisfaction is one of their top three priorities. So why do businesses need to pay so much attention to patient satisfaction? Here are the top three reasons to give you insights into the importance of patient satisfaction. Loyalty comes from the satisfaction If you get exceptional service fo...

Patient satisfaction is one of the most important metrics for healthcare businesses. But improving patient satisfaction levels is not as quick as many businesses expect it to be. Introduction Healthcare organizations are constantly competing with each other. The healthcare industry may be over a $1 trillion industry, but that doesn’t stop organizations of all sizes from competing with each other to acquire and retain patients. As healthcare costs continue to increase, and the average healthcare spending per adult increases rapidly, the prize at stake in this competition also keeps rising. One of the ways that healthcare organizations can come out over a competitor is through their Hospital Consumer Assessment of Healthcare Providers and Systems or HCAHPS survey score. The HCAHPS survey measures levels of patient satisfaction and assigns a score to each healthcare organization based on the patients’ responses to the survey. While the HCAHPS survey is not the only one measuring pat...

Patient Journey Mapping is the first step for healthcare businesses to understand the complete perspective of patients during their care journey, setting the stage for introducing interventions that result in a higher quality of healthcare services.  Introduction The healthcare industry looks incredibly different today than it was just 50 years ago. Today’s customers, not just patients, are empowered to ask for more than just the bare minimum treatment in healthcare settings. The US adult on average spends nearly $10,000 a year on their healthcare, far higher than the global average, and consequently expects a quality of service that would be on far for such expenses. For healthcare businesses today, just making the patient better is no longer enough. Overall experiences of the patient play a vital factor in their satisfaction, and thus also vital for a business’s bottom line. When it comes to expectations, patients today have two major expectations when coming to a healthc...

Patient Journey Mapping is a novel tool that leads to improved healthcare experiences. Introduction The healthcare industry is quickly recognizing the importance of improving experiences in healthcare. The thought in healthcare providers’ minds these days is the question of “how to make the patient experience better.” Improving experiences can have wide-ranging benefits for healthcare businesses. These range from improving patient outcomes, earning higher reimbursements, increasing a business’ brand proposition to newer customers, reducing attrition, and improving employee morale among other benefits. It can be easy to see then why healthcare businesses are choosing to focus on this aspect of healthcare at a time when the industry is rapidly growing and becoming increasingly competitive. It is at this crucial juncture, the innovative use of processes like customer journey management and analysis to improve the patient experience. To differentiate it from the stages that a customer woul...

Strategic frameworks can align your mission and vision to  improve patient experiences  and provide the necessary directional support to achieve those goals. Setting goals is important, but setting down ways how to achieve them is just as important. Introduction The healthcare industry as a whole is experiencing a large shift in thought and practice when it comes to patient experiences. Hospitals, healthcare providers have realized since the turn of the millennia that higher patient satisfaction leads to overall better patient outcomes. This, in turn, drives higher revenues and growth for healthcare businesses. But now the healthcare industry has a greater realization of what can drive  patient satisfaction in hospital , the major one being patient experience. The expectations that patients have about their healthcare journey have changed wildly over the past few years, with patients having an increased luxury of choice. Along with the fact, patients are now armed with ...