Why self-service could be the key for improved patient experiences?
Convenience is what drives today’s consumers. And this is not so different for the healthcare industry as well. With patients willing to prioritize convenience as much as healthcare outcomes, healthcare businesses need to start making efforts to make the healthcare journey as convenient as possible. Introduction Take a moment and try to think of the last time you made a call for setting up an appointment or purchase something. Your reservation at the restaurant? Maybe you called ahead or more likely that you set up a reservation using an app or website. Your flight and hotel tickets? Probably done yourself through a travel marketplace to get the best deals. Your food order? Most probably done through a food delivery app. Given the choice, would you rather call a movie theatre to buy some tickets or do it yourself on their website or platform? It’s not that you’re antisocial or shy, it’s just that it is so much more convenient to do these activities on your time and speed – alone....