Engage with patients and make deeper connections. 6 trends to embrace in 2022

With times transforming the scope of businesses, keeping up with the evolving times is not a choice but a necessity. With industries and sectors adapting to a digital domain, the healthcare sector has also taken well to this transformation. With healthcare facilities and services available to customers online across the length and breadth of the globe, the importance of patient experience has gained a renewed meaning.



Introduction

With the recent pandemic, the definition of “normal” has undergone a drastic change. While few businesses look high and low to get back to the pre-covid normalcy, smart businesses will embrace the new normal and go digital.

In order to match up with the changing times and grow your healthcare business further, it is time to upgrade your digital services that put focus on patient engagement that is in line with the new reality.

Accelerated usage of digital services and an increase in healthcare consumerism points to the fact that patients expect more. They are looking for engaging, relevant, and updated content to make informed decisions about their health. According to a survey taken in 2021 by NextGen Healthcare, 83% of people hold the belief that patient engagement solutions play a vital role in financial success as well as patient outcomes.

In order to get with time and reap full benefits, it is time to increase your patient engagement and grow your business by incorporating patient engagement trends in your business strategy. In this article, we will provide you with 6 engagement trends that will up your patient engagement game.

What is patient engagement?

Even though there can be many interpretations of what patient engagement stands for, it can roughly be seen as patients who are driven to gather the information that aids them to make better decisions about their health. It helps patients gather relevant information about their symptoms, and illness, and seek the correct course of treatment options for it.

It also entails patients who are motivated to go beyond gathering information and go further by taking action. This could be by making healthier lifestyle choices, prioritizing health more, and seeking health services.

Is patient engagement important?

Consumers today want nothing but the best experience, be it any industry or sector and healthcare is not an exception to this. Patients are looking for more information about their healthcare doubts and want more transparency in terms of medical costs, amenities, and service providers. This is exactly why patient engagement plays a vital role in the growth of your business. Your business should cater to the needs of patients and keep the engagement high so that they choose your services over others.

The trick of the trade is to engage existing customers while actively working towards attracting new ones. To achieve this, your business needs to stay up to date with the emerging patient engagement trends and stay at the top of the game.

6 patient engagement trends to embrace in 2022

To enable your business to reach greater heights, look out for the given 6 trends:

1. Healthcare consumerism is booming

Patients recognize that they are consumers. Treat them as such or stand to lose them to competitors. High quality of service is just as important as better treatment outcomes for patients.

2. Healthcare for all

Healthcare is slowly becoming more accessible to the population in general. Healthcare organizations need to make sure that their outreach and engagement efforts are also focused on bringing healthcare to more people.

3. Enhanced patient-to-doctor connect

Patients want to have a comfortable relationship with their healthcare provider. Gone are the days of stoic healthcare service, today patients want to have a connection with their healthcare provider where they feel like they are cared for.

4. Telehealth to takeover

The pandemic changed many things. One of the biggest changes has been the boom in telehealth. Your healthcare organization should try to integrate telehealth into your business.

5. Automation to power patient experiences

Administration costs are rising. But using tools and platforms to automate business processes can help keep costs down and increase margins while also making patient experiences better.

6. Proactive retention strategies

With competition in the healthcare industry increasing, businesses need to put more effort into patient retention. Proactive strategies like outreach programs can keep patients loyal and engaged for longer

Conclusion

As digitalization takes over, it becomes important to evolve and upgrade your business strategies regardless of the industry. The healthcare industry has gone through tremendous changes and now wholeheartedly embraced digitalization. In order for your healthcare business to stay relevant and successful in today’s time, robust patient engagement strategies have become pertinent.

Studies show that patients who are engaged are twice as likely to seek prompt healthcare facilities and services than those who aren’t. To drive increased patient engagement for your healthcare business, trust the experts at BraveLabs to enhance engagement and accelerate your business.

 

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