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Showing posts with the label marketing to patients

Online reviews by patients. Why they matter and why you must pay attention.

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Would you ever eat a meal from a restaurant with bad reviews? Or what about visiting a hotel with no reviews at all? So then why do you expect patients to not judge your medical practice based on online reviews? This is the reason why your medical practice needs to focus on patient reviews online. Introduction One star or five stars. From where we eat, to our cab driver, to our groceries, and even our underwear. Today, there is a rating for everything. The proliferation of social media platforms and the dissemination of the internet has made the web a public forum where people can discuss everything. And what many are choosing to discuss is how they would rate business, products, and services that they have experienced. While people solely used to rely on word of mouth before choosing what products, services, or experiences they had, today they have the reviews of billions of strangers available through the internet. This great shift in how consumers approach and interact with bu...