BraveLabs

Lead generation is a great way for healthcare organizations to use the tools they have from other digital marketing techniques to get more patients. But implementing the correct lead generation features on a website requires strategy and careful planning. Introduction Marketing has come a long way over the past few hundred years. While marketing isn’t a new concept per se, the new techniques and study of marketing as a field of expertise have given rise to more nuanced ways of marketing. Gone are the days (not really) of aggressive in-your-face marketing, that is just as likely to scar as it is to result in conversions. For the healthcare industry, such marketing techniques resulted in more dubious results than would be expected. Marketers found out that aggressively trying to market to potential customers and patients wasn’t a way to sustainably grow. But the increasing popularity of inbound marketing techniques like demand generation, lead generation, and others through the r...

Mapping patient journeys can seem to be a complex endeavor for many healthcare businesses but is a crucial tool that is necessary to grow the healthcare business. Patient journey mapping allows businesses to improve patient experience and satisfaction in their healthcare models. Introduction Patient journey mapping is a process for healthcare businesses to visualize and identify all the potential interactions that a patient has in their care journey. Patient journeys is not exactly a new concept but it is new for the healthcare industry. Based on models of customer journey mapping for other service industries and businesses, the healthcare industry has in recent years come to realize the importance of journey mapping. Journey mapping is being used by businesses to identify how customers and potential customers are interacting with their business. Companies can then improve their customer experiences by understanding and improving each step in the customer’s journey, often fixing unsee...