BraveLabs

Would you ever eat a meal from a restaurant with bad reviews? Or what about visiting a hotel with no reviews at all? So then why do you expect patients to not judge your medical practice based on online reviews? This is the reason why your medical practice needs to focus on patient reviews online. Introduction One star or five stars. From where we eat, to our cab driver, to our groceries, and even our underwear. Today, there is a rating for everything. The proliferation of social media platforms and the dissemination of the internet has made the web a public forum where people can discuss everything. And what many are choosing to discuss is how they would rate business, products, and services that they have experienced. While people solely used to rely on word of mouth before choosing what products, services, or experiences they had, today they have the reviews of billions of strangers available through the internet. This great shift in how consumers approach and interact with bu...

With times transforming the scope of businesses, keeping up with the evolving times is not a choice but a necessity. With industries and sectors adapting to a digital domain, the healthcare sector has also taken well to this transformation. With healthcare facilities and services available to customers online across the length and breadth of the globe, the  importance of patient experience  has gained a renewed meaning. Introduction With the recent pandemic, the definition of “normal” has undergone a drastic change. While few businesses look high and low to get back to the pre-covid normalcy, smart businesses will embrace the new normal and go digital. In order to match up with the changing times and grow your healthcare business further, it is time to upgrade your digital services that put focus on patient engagement that is in line with the new reality. Accelerated usage of digital services and an increase in healthcare consumerism points to the fact that patients ex...

It’s not enough to just use medical content for your healthcare business. By using data driven strategy as well as implementing medical content within the wider framework of patient journey mapping, healthcare businesses can deliver great outcomes. Introduction The healthcare industry is slowly waking up to realize just how important it is to have a web presence in today’s digital age. A website is now quickly becoming the first place where a patient forms an impression about you and is where the patient journey in today’s day is starting. As more and more patients take to the web to find which healthcare provider they wish to receive treatment from, it is imperative that healthcare businesses take full advantage of the digital tools at their fingertips to make sure they come out on top. But as this adoption has come late in the journey, healthcare businesses are still not using these tools to their fullest potential. Many healthcare organizations don’t realize the fact that thei...

Lead generation is a great way for healthcare organizations to use the tools they have from other digital marketing techniques to get more patients. But implementing the correct lead generation features on a website requires strategy and careful planning. Introduction Marketing has come a long way over the past few hundred years. While marketing isn’t a new concept per se, the new techniques and study of marketing as a field of expertise have given rise to more nuanced ways of marketing. Gone are the days (not really) of aggressive in-your-face marketing, that is just as likely to scar as it is to result in conversions. For the healthcare industry, such marketing techniques resulted in more dubious results than would be expected. Marketers found out that aggressively trying to market to potential customers and patients wasn’t a way to sustainably grow. But the increasing popularity of inbound marketing techniques like demand generation, lead generation, and others through the r...

Patient experiences are what drive patient satisfaction, which is a key indicator for the success and growth of a healthcare business. But many healthcare businesses make improving patient experiences secondary or even tertiary goals and hardly try to prioritize the improvement of patient experiences themselves. Introduction As customers, we judge a business’ service through the experiences we have. A poor customer experience is likely not going to result in recurrent patronage of a business while at the same time a great customer experience can even overcome some pitfalls in other areas of the business.  The same is also true of patients. Patients today are paying large sums of money to have their healthcare needs taken care of and thus, want to be treated just like a customer would be in any other industry or service.  The healthcare industry has begun to recognize the fact that patients are indeed paying customers and the industry needs to reorient itself as a service-r...

  Introduction  In the digital age, healthcare businesses often make the mistake of thinking that patient experience is only improved through adopting newer technologies. With healthcare businesses finally realizing the importance of patient experience improvement on their business as a whole, they have slowly begun to work upon improving the patient’s journey.  This is a marked shift of attitude in the healthcare industry. Many healthcare providers take pride in their work, deservedly so. But often their pride comes from the technical aspects of care that they are providing, often unintentionally forgetting about the personal aspects of care that are equally as important.  With a renewed focus on improving patient experiences, healthcare organizations have begun to leverage the technological advances that have been made over the past years to offer better patient experiences. But while leveraging tech can offer markedly improved patient experiences, there is more...