BraveLabs

Customer Journey Mapping helps businesses understand what are the interactions that their customers have with their business processes. For the healthcare industry, using these methods to visualize the patient experience allows them to  improve patient satisfaction , and drive business growth. Introduction Everyone remotely connected to the internet today has heard of the slang ‘Karen’. The slang essentially started out as a term for an over-entitled customer, who had taken to shouting at workers in a retail or sales setting. The number of recorded instances of ‘Karens’ has grown over the recent years. But how is this related to healthcare or businesses in general? The rise of ‘Karens’ is the downside to the new revolution that we are witnessing in service-focused industries. Today’s customers are not content with just receiving our services, no matter what segment of the economy we are talking about, but expect to have a good experience while doing so. The experience during ...

The digital revolution has created experts in the field all across the globe, and offshore services use this to their advantage to get world-class expertise at a fraction of the normal costs. Introduction More of the world today have access to the internet than ever before. As a result, more and more brands today are focusing on having a digital presence. With digital marketing processes like pay-per-click campaigns, email marketing, and others offering huge returns on their investment, it’s not surprising that most businesses are willing to integrate these techniques into their business process. But in today’s globalized digital economy, what many businesses fail to realize is that their talent pools are not limited by geographical limitations anymore. The rapid spread of the internet has socialized expertise in matters like digital marketing. Today, businesses are able to find a digital marketing expert in the opposite corner of the world. By contacting these offshore digital marketi...

Group medical practices are an efficient way for several healthcare professionals to pool their efforts together and take advantage of the economies of scale. This reduction in other loads leads to a higher quality of care being delivered to patients. Introduction Group medical practices are one of the most popular types of medical practices today. Steadily growing in popularity since the 1990s, group medical practices are an easy way for individual healthcare professionals to band together in order to enjoy the benefits of scale. Group medical practices are able to reduce the per head cost of each of the group professionals while also allowing the group practice to compete with larger institutions. But one of the hidden benefits of group medical practices is that it allows healthcare professionals to deliver improved quality healthcare services to their patients. Though what many do not realize is that despite their popularity group medical practices are shrinking in size due to...

Using a  demand generation funnel in healthcare  marketing strategy can lead to great dividends as it reduces patient acquisition costs while increasing the number of patient acquisitions. Introduction Patient acquisition today is one of the costlier propositions for any healthcare business that’s trying to grow bigger. Finding new patients can be hard as the number of hospitals across the US continues to grow – over 6,000 by the latest count. This growing body of healthcare organizations constantly competes with each other to add more patients to their business. Only through retaining old patients and acquiring new patients is a healthcare business able to grow. However, it is easier said than done. The organic patient acquisition can be a trickling rate due to the abundance of choices that patients get when it comes to choosing a healthcare provider today. As a result, most of the acquisitions come from different marketing campaigns. These campaigns can be costly, especi...

Patient satisfaction is one of the most important metrics for healthcare businesses. But improving patient satisfaction levels is not as quick as many businesses expect it to be. Introduction Healthcare organizations are constantly competing with each other. The healthcare industry may be over a $1 trillion industry, but that doesn’t stop organizations of all sizes from competing with each other to acquire and retain patients. As healthcare costs continue to increase, and the average healthcare spending per adult increases rapidly, the prize at stake in this competition also keeps rising. One of the ways that healthcare organizations can come out over a competitor is through their Hospital Consumer Assessment of Healthcare Providers and Systems or HCAHPS survey score. The HCAHPS survey measures levels of patient satisfaction and assigns a score to each healthcare organization based on the patients’ responses to the survey. While the HCAHPS survey is not the only one measuring pat...

Group medical practices are a great way for healthcare professionals to increase their financial security by employing the economy of scale and dividing administrative costs amongst themselves. Introduction Since the 1990s, group medical practices have been increasing in popularity across the healthcare industry. The sudden popularity of group practice is not hard to understand. With increasing healthcare costs, healthcare providers have taken to practicing in groups to receive favorable rates from third-party payers and insurance network providers. Cooperation between medical professionals can be within one medical specialty or with multiple specialities in multispeciality clinics and group practices. But joining a group practice is a large commitment as healthcare professionals are unable to take their patients with them when leaving a group practice. It is for that reason that many healthcare professionals need to carefully consider whether group practice is the best idea for them. ...

Patient Journey Mapping is the first step for healthcare businesses to understand the complete perspective of patients during their care journey, setting the stage for introducing interventions that result in a higher quality of healthcare services.  Introduction The healthcare industry looks incredibly different today than it was just 50 years ago. Today’s customers, not just patients, are empowered to ask for more than just the bare minimum treatment in healthcare settings. The US adult on average spends nearly $10,000 a year on their healthcare, far higher than the global average, and consequently expects a quality of service that would be on far for such expenses. For healthcare businesses today, just making the patient better is no longer enough. Overall experiences of the patient play a vital factor in their satisfaction, and thus also vital for a business’s bottom line. When it comes to expectations, patients today have two major expectations when coming to a healthc...