Benefits of Offshore Digital Marketing Services for the Healthcare Industry

The digital revolution has created experts in the field all across the globe, and offshore services use this to their advantage to get world-class expertise at a fraction of the normal costs.

Introduction

More of the world today have access to the internet than ever before. As a result, more and more brands today are focusing on having a digital presence. With digital marketing processes like pay-per-click campaigns, email marketing, and others offering huge returns on their investment, it’s not surprising that most businesses are willing to integrate these techniques into their business process.

But in today’s globalized digital economy, what many businesses fail to realize is that their talent pools are not limited by geographical limitations anymore. The rapid spread of the internet has socialized expertise in matters like digital marketing. Today, businesses are able to find a digital marketing expert in the opposite corner of the world. By contacting these offshore digital marketing services, companies can enjoy the expertise that’s on par with local talent but also costs much less due to currency discrepancies.

For the healthcare industry, these benefits add up quickly and matter a lot.

Digital marketing in healthcare

Today’s patients are more tech-savvy than ever before. While healthcare marketing before the popularity of the internet relied on word-of-mouth advertising and brand evangelists, today customers trust the internet just as much as their close friends and family.

Google is now what consumers are using to look for healthcare providers. 5 percent of all 5.6 billion search queries are healthcare-related. Most of these are patients looking to book an appointment in the near term, running three times as many searches as those who are not booking an appointment in the short term. For most medical verticals, over 60% of all potential patients are running a Google search before booking an appointment.

It’s easy to see why digital marketing is so crucial for the success of any healthcare brand today. Healthcare brands today need to have a comprehensive strategy for their digital presence in order to capitalize on the strengths of the internet.

By using digital marketing services that market or advertise the healthcare brand through search, social media, and paid channels healthcare brands are able to be present on the web.

Offshore digital marketing

It’s hard to pin down a date when the process of globalization started. Perhaps it was when Christopher Colombus discovered the Americas, or perhaps it was later in the 19th century. While we may not have a definitive answer to the ‘when’, we can say for certain that the invention of the internet has pushed globalization like never before.

Through the internet, humans were able to communicate, coordinate, and convey information over the entire surface of the planet almost instantaneously. Today, we can sit in New York City and have a conversation with individuals from Rio de Janeiro, Tokyo, Cape Town, Canberra, and Paris at the same time.

This rapid internet spurred phase of globalization has allowed companies to access talent pools across various regions. Today, companies are choosing offshore business processes like accounting, IT services, digital marketing, and more.

The reason to do this is simple – cost efficiency.

Traditional marketing services are extremely expensive, for good reason too. When contracting an advertising agency, you are paying for years of expertise and understanding. But when you hire an offshore company, you still get that same expertise but at a cheaper price. How?

The dynamics of currency discrepancies. As offshore digital marketing agencies often ask for their rates based on their local currencies, their prices for the same quality and quantity of work come out to be much cheaper than other options.

Offshore digital marketing also allows healthcare brands to have round-the-clock service due to the difference in time zones. This asynchronous model of working allows nearly constant uptime and delivery at rapid speed for healthcare organizations.

Using offshore digital marketing services instead of in-house digital marketing also allows healthcare organizations to not only forego office space and cost but also allows them to scale their services according to their needs at a moment’s notice.

Finally, offshore digital marketing agencies often provide a full range of start-to-end services which results in better service integration and results.

Conclusion

Digital marketing is a great way for healthcare businesses to capitalize on their strengths while still keeping marketing costs under control. Through efficient processes and platforms, digital marketing can lead to great returns on investment and grow healthcare businesses.

The use of offshore marketing services is just one more way that healthcare businesses can today take the advantage of the digital revolution that has struck the world and enjoy world-class service at just a fraction of the normal price.

 

 

 

 


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