BraveLabs

Patients today want to have good experiences in healthcare. One of the most important ways to ensure that is by making patients have a say in their own healthcare choices. But in order to do that they need to be well informed about their own medical conditions. That’s why patient engagement is a positive cycle that improves the entire healthcare ecosystem. Introduction It is hard being a business at this time. With increasing competition and significantly lower barriers to entry than in the past, navigating the business environment can be hard. As a result of so many options to choose from, customers today also want more and better from each interaction. For the healthcare industry, this has been the defining truth in the 21st century. For better or worse, today’s patients have plenty of options to choose from (at least theoretically). As a result, patients today want better experiences in their healthcare journey when they do choose a healthcare provider. Improved patient expe...

Convenience is what drives today’s consumers. And this is not so different for the healthcare industry as well. With patients willing to prioritize convenience as much as healthcare outcomes, healthcare businesses need to start making efforts to make the healthcare journey as convenient as possible. Introduction Take a moment and try to think of the last time you made a call for setting up an appointment or purchase something. Your reservation at the restaurant? Maybe you called ahead or more likely that you set up a reservation using an app or website. Your flight and hotel tickets? Probably done yourself through a travel marketplace to get the best deals. Your food order? Most probably done through a food delivery app. Given the choice, would you rather call a movie theatre to buy some tickets or do it yourself on their website or platform? It’s not that you’re antisocial or shy, it’s just that it is so much more convenient to do these activities on your time and speed – alone....

Content marketing is the best way for healthcare businesses to start getting new patients and retain existing ones. But starting a content marketing plan is not that easy. Using some simple guidelines, healthcare businesses can implement content marketing plans with a much higher chance of success. Introduction Marketing is a constantly changing field. As society and consumption habits change, so do the ways that companies market their products. From the days of direct marketing to highly targeted online marketing, the field has seen plenty of changes in the last hundred years or so. The healthcare industry has witnessed similar changes and evolutions over the same time period. As healthcare turned, evolved, and became more precise, there arose a need for healthcare businesses to start marketing their products and services to potential customers. Today, the healthcare industry is at a precipice of digital evolution. The world is shifting towards the digitalization of businesses...

Healthcare is in a transitionary phase. Once more, the healthcare industry is turning towards empathy and compassion in terms of care towards patients. But in order to provide better healthcare experiences, organizations need to start taking better care of their employees as well. Introduction Patient experience is the biggest factor that today determines the success of a healthcare business or its failure. But while many healthcare providers bemoan relying on such ‘unscientific’ and ‘arbitrary’ methods to determine the quality of healthcare being provided, the healthcare industry has changed. Today’s healthcare models are patient-centric instead of institutional-centric. With that said, healthcare institutions are only slowly figuring out the ways that they can  improve patient experiences . While a lot of it depends on how and what you are presenting to your patients, healthcare businesses often don’t realize that their own business practices and models can have a significa...

Would you ever eat a meal from a restaurant with bad reviews? Or what about visiting a hotel with no reviews at all? So then why do you expect patients to not judge your medical practice based on online reviews? This is the reason why your medical practice needs to focus on patient reviews online. Introduction One star or five stars. From where we eat, to our cab driver, to our groceries, and even our underwear. Today, there is a rating for everything. The proliferation of social media platforms and the dissemination of the internet has made the web a public forum where people can discuss everything. And what many are choosing to discuss is how they would rate business, products, and services that they have experienced. While people solely used to rely on word of mouth before choosing what products, services, or experiences they had, today they have the reviews of billions of strangers available through the internet. This great shift in how consumers approach and interact with bu...

AI is changing the world rapidly and there is very little that will remain the same in the coming few years. For the healthcare industry, AI is a treasure trove of opportunities but also the chance to equal the playing field while improving the customer experience. Introduction Artificial intelligence is a field that is progressing rapidly in innovation. As computing power increases, we have been able to develop more and more powerful AI software. But at the same time, better-developed AI has been able to leverage its increased computational power more efficiently. Innovations like machine intelligence and deep learning have expanded the uses of AI. These improvements in AI have set the stage for the next technological revolution. AI is soon expected to be able to help develop improved AI, but also for thousands of other use cases. From helping the world combat climate change to helping us write better, the world is just on the precipice of seeing the next stage of AI evolution. ...