Want to improve patient volumes? Market to the millennials

Millennials are important for healthcare businesses because they are a growing, powerful demographic that represents a significant portion of the overall population and is very active online. They are also highly educated—and will continue to be so for some time—which means they can be tapped into as potential sources of information that could help your business grow.

Introduction

The millennial generation is a key demographic for healthcare businesses, with their dominating presence in the U.S. and other countries around the world. This group of consumers often demands information about their treatment ahead of time and expects a high level of customer care. The good news is that there are many ways to market to millennials without making them feel like you’re just trying to take advantage of them.

What is the importance of patient volumes?

Patient volumes are a critical part of any business. They help determine what kind of equipment you need to purchase, as well as how many employees you need to hire in order to handle them. They also affect your insurance premiums and what kind of facility you need in order to serve patients.

Patient volume is the number of patients seen by a healthcare provider within a given time period. It is an important metric to track, as it can help you understand how your practice’s performance compares to other practices in your region or country.

Become social media savvy

Become social media savvy. Social media is a great way to reach younger people, who may not be familiar with your brand or services but are still open to being exposed to new things. It’s also an excellent place for you to communicate with patients about upcoming appointments and other important information such as how long they should expect your wait time to be before seeing a doctor or nurse practitioner.

Share news and updates on social media platforms such as Facebook, Instagram, Twitter, etc., so that patients know what’s going on in the office at all times.

Build a website that speaks to the younger generation

Millennials are the most likely age group to use mobile devices, and they’re also more likely to be visual learners. They use social media like Facebook and Snapchat, but they also text message each other on their phones when they want quick answers—and millennials are seriously into instant messaging services like WhatsApp and LINE (which is owned by Naver).

If you want your practice website to speak directly to these people, here are some things that you should keep in mind.

You can make sure your website is easy to navigate and mobile-friendly. No one wants to spend time on an uncooperative website.

Use Pictures and videos. Millennials love a good picture, so make sure you include some on your site. Post photos of the staff, patients, and facilities where you practice.

Social media integration. This means using Facebook Messenger or Instagram Stories in order to engage with patients after they’ve left their appointment. Share your success stories on social media. Use social media to share your successes with patients who are looking for new doctors in their communities.

Hashtags and emojis are also popular ways of describing things online—so use them!

Provide patient portals

Patient portals are a great way to communicate with patients, especially if you’re one of the few businesses in your area that offers them.

A portal is a place where patients can access all their medical records, order prescriptions, and make appointments online. They’re also an easy way to keep them informed about what’s going on with their health. For example: If you have a new procedure coming up that requires anesthesia or painkillers, posting about it on your website or app will help people know how much time they’ll need for recovery before getting back into the world (and when).

Conduct surveys

The next step in your marketing plan is to conduct surveys. Surveys are a great way to find out what your patients want and why they’re coming in, as well as how satisfied they are with the care you provide. You can also use surveys for research purposes, such as determining which treatment options are most appealing to millennial patients or determining what kinds of treatments appeal most to certain demographics (e.g., younger vs older).

Surveys allow you to get unbiased feedback from customers on their experience at your business; this allows you not only to see where improvements need made but also helps identify areas where there may be room for improvement within the current system!

Offer text/email reminders and updates

Text/email reminders and updates are a great way to communicate with patients. Texting is a popular way to communicate with millennials because it’s quick, easy, and convenient.

Emailing is another popular way of communicating with millennials because it offers more control over the message (e.g., how much information should be included) and allows you to take advantage of the informal tone that text messages can sometimes lack.

Offering more payment options

The most important thing to remember is that you should offer your patients payment options that are convenient for them. This means allowing them to pay online, over the phone, or at the office. Your goal should be to make it as easy as possible for a patient to pay their bill so they don’t need to think about it again when they are ready to leave.

You may want your patients’ payment options to include credit cards and debit cards so they can choose how much money they want out of pocket each month (and not just rely on checks). You could also consider offering health savings accounts instead since this method allows patients who qualify for subsidies on their insurance plan to access those funds first before paying anything else (including medical bills).

Leverage patient reviews

Patient reviews are one of the most powerful tools available to healthcare businesses. At their core, they’re a way for patients to share their experiences with you and other healthcare providers. But they can also be used as an opportunity for you to learn more about your patient’s needs, preferences, and concerns—and then communicate that information back out into the world through marketing channels like social media or email marketing campaigns (which we’ll talk about in a minute).

In order to leverage patient reviews effectively, you should be sure that your business has an established presence on sites like Yelp or Google Local so that when someone searches for “best dentist” or “doctors near me,” your business comes up as one of their top results. You should also make sure that when people leave reviews online about how satisfied they were with their experience at your office—whether positive ones saying things like “this place is great!” or negative ones complaining about long waits—you respond quickly by thanking them personally via email; this shows appreciation while also helping build trust between yourself and current customers who may not have yet returned but could consider doing so if given reason enough!

Conclusion

By focusing on marketing to millennials, your healthcare business will improve in volume and efficiency. The healthcare industry is a growing one, and it’s important for your business to keep up with changing trends. Millennials are a strong force in this market, and by offering them what they want, you will improve your chances of success.

BraveLabs can help practitioners and hospitals increase patient volumes at their facilities. Contact us today to use our healthcare marketing services to market to the growing millennial population.