Importance of patient experience in a post-Covid-19 environment
Empathy can be the difference between success and failure in medical practice. In a post-COVID environment, this is even more true than before.
Introduction
The post-Covid world is here, and it’s
going to be a lot different than the world we’ve grown used to. With the rise
of AI in healthcare, it’s critical that organizations focus on creating an
excellent patient experience so they can continue to compete in this new
landscape. Delivering excellent patient experience is critical for hospitals,
now more than ever.
Patient experience is critical
for hospitals, now more than ever. In a post-Covid world, patient experience
can help you differentiate yourself from competitors and win new patients in a
highly competitive marketplace.
Advances in technology like
telemedicine and more can help physicians meet this challenge.
Improve safety and outcomes
There is a growing body of
research that shows how patient experience can be measured and improved. A
study found that patients with similar demographics and symptoms were treated
differently based on how providers perceived them. The researchers found this
type of bias to be associated with poorer health outcomes, including higher
rates of hospitalization or death.
A separate study demonstrated
an association between patient satisfaction scores and mortality rates after
discharge from acute care hospitals; however, this finding did not hold true
when adjusted for other factors such as comorbidities or length of stay (LOS).
One of the benefits of
telemedicine is that it can help physicians and
healthcare providers take care of patients even when it can be inconvenient for
patients to come to healthcare facilities for healthcare concerns.
Seamless, transparent communication is essential in the post-Covid world
The post-Covid world will be a
challenging one for healthcare providers and patients alike. In this new era of
rapid innovation, it is essential that healthcare providers have the ability to
communicate effectively with their patients so they can make informed decisions
about their care.
In order to effectively
communicate with patients, you must first ensure that your team has a clear
understanding of what you do and how your practice works. This includes knowing
who makes up your practice (doctors? nurses? therapists?) as well as what
services they provide (what kind of exams do we offer?). It’s also important
for each member of your team—including yourself—to understand both technical
jargon and non-technical terms when communicating with others outside of work
hours.
When communicating with
patients or other members of society, transparency is key: being open about who
runs things will build credibility among those affected by its operations;
sharing information openly will help build trust between parties involved in
any given situation; honesty goes hand-in-hand with reliability when dealing
directly with another person’s needs over time.
Medical
staff must use compassionate language
In order to be effective,
medical staff must use the compassionate language both in person and online.
For example, if you’re treating your patient’s pain as well as possible, it
would be ideal to say something like: “I know this seems like a lot at the
moment but I want you to know that while it might seem unbearable right now
there will be an endpoint.” This can help patients feel that their care is
being taken seriously and gives them reassurance that they won’t receive
inadequate treatment or offer them false hope.
When dealing with online
interactions with patients accessing their services through mobile devices such
as smartphones or tablets, consider adding some text clarifications for those
whose English isn’t fluent enough for full sentences (e.g., “I’m sorry but
could you repeat what happened?”). The goal here isn’t just making sure
everyone understands what has been said; instead, we want everyone interacting
with our services so that no one feels left out because of language
barriers—which means all sides must work together towards creating this kind of
environment!
Patients
need to be provided with accurate information at all times
The importance of providing
accurate information to patients is paramount. The more you can do to help them
understand the risks, benefits, and side effects of your treatment options, the
better they will be able to make an informed decision about their care.
In addition to providing
accurate information at all times, it’s also important that you provide this
information in a way that is easy for patients to understand. This means making
sure that any text or audio files being used are clear and concise—and if
possible, using plain language rather than medical jargon or technical terms
(which may be hard for some patients).
For example, instead of saying
“This medication may cause some side effects” you could say “You may experience
some side effects when taking this medication.” This is just one way to help
patients understand the information they receive from you.
Continuity
of care is paramount
The patient experience is a
multilayered concept that involves the patient, their family, and caregivers,
as well as health care providers. It encompasses all aspects of your life
outside the hospital setting with respect to your health condition after
discharge from a hospital or other healthcare facility.
Continuity of care refers to
how seamlessly patients can transition between different providers within a
system or across systems in order to receive appropriate care at every stage in
their journey back home (e.g., pre-hospitalization through post-discharge). In
addition, continuity also means maintaining effective communication between
patients and providers throughout the process so that one doesn’t miss any
important details about treatment options available for each person’s unique
situation based on an individual’s needs rather than relying solely on past experiences
which may result in incorrect assumptions about what works best given certain
circumstances.
Care needs
to be personalized in a post-Covid environment
As a result of changes in the
healthcare landscape, patients now have more choices than ever before. Patients
can choose their providers, and they also have the ability to communicate
outside their hospital visits with other healthcare providers. These changes
have led to higher levels of patient satisfaction and trust in their medical
care. When you consider that 90% of all health decisions are made by consumers
who don’t have access to quality data on which decisions should be made, it
becomes clear that these experiences need careful consideration throughout all
phases of patient care—from examination through recovery—in order for optimal
outcomes for everyone involved.
Patients should be able to ask
questions at any time, whether they are attending a clinic or emergency
department visit or waiting for test results. They should also be able to communicate
with providers at any time about their concerns, including those unrelated to
their visit or treatment.
How do you
ensure that your patients have an excellent experience?
A good starting point is to
ask your team what they think about the care they are receiving at your
facility. If there are any concerns or complaints about current practices or
policies, it’s time to take action before things get worse!
Patients should have access to
a full range of services and resources. They should be able to access the
health care they need at any time, including prenatal care and preventive
screenings for children. Patients should also be able to get help connecting
with community resources if needed, such as food pantries or housing assistance
Continuity of care is crucial for patients in order to ensure that their needs
are met and that they are well cared for. When it comes to the patient
experience, having one’s care coordinated by a single provider who has a
holistic view of your health history allows them to make more informed
decisions about how best to treat you.
For example, suppose your
primary care physician diagnoses you with diabetes and refers you to an
endocrinologist who specializes in that particular medical condition. In that
case, it is important that they communicate with each other.
The old saying, “What gets
measured gets done,” is especially true when it comes to patient experience. If
you don’t track satisfaction scores or measure other key metrics related to
patient experience, then there is no way for you to know if your efforts are
working or where improvements need to be made.
Conclusion
In the post-Covid world,
hospitals will need to focus on improving their patient experience. Not only
will this improve hospital safety and clinical outcomes, but it will also help
attract new patients and retain existing ones. In addition to making sure your
patients are happy with their care, it’s important that you listen to what they
have to say so that you can make changes accordingly.
BraveLabs helps physicians and healthcare
professionals increase patient satisfaction at
their healthcare facilities. Contact today to start delivering better patient
experiences using new technologies like telemedicine.
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