Harnessing mobile technology to deliver improved patient experiences
The healthcare industry was slow to recognize the importance of digital technologies when it came to improving the patient experience but it doesn’t need to be that way when it comes to digital healthcare and telemedicine.
Introduction
The healthcare industry has
been the subject of a lot of attention in recent years. This increased focus on
patient experience stems in part from the fact that it’s an important component
of the Hospital Consumer Assessment of Healthcare Providers and Systems
(HCAHPS) survey, which measures hospital performance and is factored into
reimbursement rates.
There has been a proliferation
of mobile devices within and outside the hospital during the last decade,
creating an opportunity to leverage these devices to improve patient
satisfaction and engagement. The rise of mobile applications and digital
platforms such as Facebook and Twitter, along with growing concerns about
healthcare costs, is driving patients to seek out information about their
health or care providers online. This can mean that a hospital’s website may be
one of the first points of contact and establishes a precedent for high
expectations from patients.
Mobile technology is a subset
of computer technology that deals with the use of mobile communication devices
such as smartphones, tablets, and other devices. Mobile technology is often
used to enable direct interaction between a user and an application or website
where they can perform tasks and receive information. The term mobile
technology used to refer to the mobile phone itself, but now it also includes
the applications on it. Mobile applications allow users to access their data
from anywhere at any time.
The use of mobile technology
in healthcare has been rapidly growing over the past few years; however, there
are still many challenges that need to be addressed before this can become
mainstream practice. But mobile technology has also given patients access to
vital information about their health, allowing them to keep up with their
treatment or find out what’s happening with their insurance coverage.
Finally, mobile technology has
made it easier for medical professionals to communicate with each other and
share information about the latest developments in medicine—whether that means
updating an email list or creating a platform for accessing their healthcare
information.
Improving patient experience is a top-of-mind issue
For many healthcare
executives, their main focus is to improve hospital
patient experience. Patient experience is a top-of-mind
issue. It’s no surprise that hospitals are focused on delivering excellent care
and improving the experience for patients, but it’s also important for
financial reasons.
In fact, patient satisfaction
has been shown to be one of the most important factors in determining
reimbursement rates from insurance companies and government programs like
Medicare; if you don’t have happy patients who come back regularly and
recommend you often enough (and thus pay more), your hospital may have trouble
receiving any revenue from these sources.
It’s no secret either: patient
satisfaction surveys are widely used by hospitals around the globe as an
indicator of how well they’re doing at meeting their goals related to quality
improvement efforts—and there is no better way to measure this than through
HCAHPS (Hospital Consumer Assessment of Healthcare Providers & Systems).
The survey results are then shared with physicians so they can learn what makes
patients feel cared for during their visits while also contributing towards
improved outcomes overall!
The heightened focus on the
patient experience stems in part from the fact that it’s an important component
of the Hospital Consumer Assessment of Healthcare Providers and Systems
(HCAHPS) survey, which measures hospital performance and is factored into
reimbursement rates.
One way hospitals can improve
patient satisfaction is by improving communication between doctors and
patients—particularly those with chronic diseases such as diabetes or heart
disease. These types of conditions place heavy demands on patients’ time,
energy levels, and attention spans.
Mobile technology to improve communication
There has been a proliferation
of mobile devices within and outside the hospital during the last decade,
creating an opportunity to leverage these devices to improve patient
satisfaction and engagement.
Mobile technology has been
around for a few decades, but it’s only recently that hospitals have begun to
harness its power. In 2016 alone, more than 30 percent of Americans had at
least one smartphone and 81 percent owned one. That same year, there were an
estimated 2 billion mobile devices in use worldwide—that’s more than half the
world’s population! And while many people think of smartphones as being used
primarily for entertainment purposes (think Snapchat), they’re also used in
healthcare settings to provide information about their patient’s health status
or manage appointments and access medical records. A recent study found that
almost half of all visits to doctors’ offices occurred via mobile phones;
another showed that mobile app downloads increased by 20 percent between
2013-2014 alone!
The rise of mobile
applications and digital platforms such as Facebook and Twitter, along with
growing concerns about healthcare costs, is driving patients to seek out
information about their health or care providers online. This has led to an
increase in the number of people searching for information on the Internet
related to their condition or treatment options.
This trend has resulted in a
dramatic increase in the amount of time spent per day by users on social media
sites like Facebook, Twitter, Instagram, TikTok, and LinkedIn. As a result,
effective communication means that healthcare professionals need to be present
on these social media platforms again. Plenty of today’s social media stars are
individuals who belong to the healthcare profession. The popularity of their
content highlights the fact that people today want healthcare communication on
the platforms they use the most.
Healthcare Websites’ Rising Importance
With the rising use of
smartphones and mobile devices, more individuals are browning the web using
these devices than ever before. As a result, more and more websites are first
opened from a mobile device. This can mean that a hospital’s website may be one
of the first points of contact and establishes a precedent for high
expectations from patients.
The website can be the first
point of contact for patients, who may not have access to other forms of
communication. This means that the hospital’s website is one of the first
places they turn to when they need information or support, which establishes a
precedent for high expectations from patients.
In order to create an
effective interface with your audience, you need to understand what they want
from your site and how best to deliver it.
Patients are now expecting a
similar level of interaction on websites as they receive on e-commerce sites
like Amazon or eBay. They want to be able to do more, and it’s not just about
the “buy” button. The patients are looking for a personalized experience when
they visit your website, where you can provide them with relevant information
that will help them make an informed decision about your products and services.
Patients want more information
about how each service works—the benefits, how much it costs, and any risks
associated with using it—and what other options are available if one particular
service doesn’t work out for them.
Conclusion
In conclusion, mobile technology
is making it easier than ever for patients to access information about their
health or care providers. The ability to get those details on an app or a
website when they need them will make all the difference in the world for
providers and their patients. It’s also driving businesses outside of
healthcare into developing innovative new ways of engaging their customers via
mobile devices as well.
A business can leverage mobile
technology to create new experiences for its customers or employees. You should
learn more about how you can do this. Mobile technology has become an integral
part of our lives, and it’s important for businesses to understand how they can
use it as part of their digital transformation strategy. Learn what makes
mobile so powerful, why it’s important for businesses, and how you can use it
in your own organization!
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