9 ways to market and grow your independent medical practice

Marketing is an essential component of running any medical business. But trying to figure out which marketing efforts are best for your independent medical practice can be frustrating.

Introduction

Marketing your independent medical practice is an important part of growing your business. It’s also a relatively simple process, but it can be difficult to get started and keep going. There are various different types of marketing that an independent practice can take advantage of. There is word-of-mouth marketing where independent practices try to use patient referrals to gain new patients. There is also internet marketing services for doctors. Internet marketing is one of the most rewarding and important ways to reach patients for independent healthcare practices. And there are many more.

We’ve assembled some of our best tips for marketing your practice in order to help you make the most of your efforts—and we hope they’ll help you reach more patients with each visit!

Demystify the digital world

The digital world has changed the way we interact with one another, shop, and search for information. It’s no longer just a tool to help you do your job; it is now part of your daily life. You need to understand how the internet can be used to promote your practice and grow its revenues so that you can stay ahead of competitors who are also using this technology to build their own brands online.

Digital marketing is the best way to gain new patients, as well as increase brand awareness and credibility. It’s also an ideal way to market your practice on social media platforms like Facebook, Instagram, and Twitter. But using simple web features like business directories, business listings, and even having a simple website can set you on the right path.

Your website is one of the most important tools for growing your business online—and it doesn’t have to cost a lot of money! You can build one yourself or hire someone with experience building them. Once built, make sure that it showcases all aspects of what makes up your brand identity: from information about services offered at each location (including hours), photos/videos highlighting staff members’ expertise/experience…the list goes on! If possible try adding some video content too since this format allows viewers not only to see but hear what they are being told without having any interaction whatsoever – which means more conversions than just sitting through an entire sales presentation would yield.

Monitor reviews and feedback

The most important source of information for patients is reviews. While customers are able to provide feedback on your business, you should monitor them and respond quickly if necessary. If a patient gives you negative feedback, handle it in a professional manner by working with the reviewer to improve their experience or solve any problem they may have experienced during their visit. Positive reviews can also be used to market your practice—if someone liked what they saw when looking at your website or getting directions from Google Maps, chances are good that other people would as well!

Search for search engine optimization

Search engine optimization (SEO) is a great way to drive traffic to your website. It’s one of the most important components of digital marketing, and it can be a long-term strategy if you want results.

SEO helps you find new patients by showing up on people’s searches for terms related to what you offer in your area. For example, if someone is searching for “doctors” in Austin, Texas, they might see an ad from an independent medical practice that specializes in dermatology and dermatology procedures—the same thing happens when they type out “dermatologist near me” into Google Maps!

Engage with social media

Social media is a great way to engage with patients and build your brand. Share news, updates, and events on social media to start building your presence on social media platforms. By sharing patient stories on social media you can also build trust with your audience.

Build a solid online presence for your practice by using Facebook, Twitter, Instagram, Snapchat, or whatever social media platform that would work best for you. Post pictures of patients or family members visiting the office in order to show off their beautiful smiles! Don’t forget about LinkedIn too! This is another platform where you can share useful information about what’s going on at the practice while also connecting with other doctors who might want to join in on fun collaborations or group projects!

Target patients where they live online

If you’re looking for more patients, consider targeting the people who live closest to you. These are your most likely candidates for a medical procedure or treatment. They may also be interested in knowing how much these services cost and how they can get them. You can use social media to connect with these people, as well as other healthcare professionals who may share similar interests.

A website is another way of marketing yourself online that works well when attracting new patients because it allows you to post information about yourself, including what services are offered at your practice (or those of other professionals), where they’re located, and how much they cost.

There are numerous ways that you can target your marketing efforts to just these local patients and make your marketing campaigns much more efficient.

Investigate mobile marketing

Mobile marketing is the most popular way to access the internet, and it’s not just for millennials. With more than half of Americans owning smartphones and tablets, it’s clear that mobile marketing has become an essential part of any business strategy.

Mobile devices are also great for reaching patients who are on the go: they can browse your site while they’re waiting at their doctor’s office or in line at the grocery store; they can read about your services while waiting on hold with customer service; they can even check out before coming into seeing you! Mobile marketing also helps increase traffic to your website—which means more potential patients who could become new clients!

Employ an interactive strategy

In order to get people’s attention, you need to use a variety of media. You can create a website for your practice, and then add blogs and social media buttons. Content marketing is also important because it will help keep patients engaged in your business on their own time. To engage patients with email marketing, use newsletters or other updates that are relevant to them as individuals (e.g., news about upcoming events).

Consider email marketing

Email marketing is one of the most effective ways to reach patients and engage with them. It’s also a great way to build trust, which will help you gain long-term business. While there are many different types of email marketing available, here are some tips for getting started:

Start small—don’t send out an email blast that includes every single detail about your practice or service line; instead, focus on just one topic at a time (i.e., “join our mailing list,” or “learn more about our services”).
Keep it simple—don’t include too much text in each message; keep it simple and easy to read so that people will want to open it up right away!

Produce video content

Videos are a great way to educate and inform patients. You can use videos as a marketing tool, and they’re easily shareable on social media. Video content is also an effective way to promote your practice, services, and even yourself as a provider of exceptional care.

Here are some tips for making great videos:

Be sure that you have good lighting for recording purposes—it’s always better if the light isn’t too bright or too dark so that you don’t have any glare from the camera lens onto your face while recording!

Make sure there aren’t any shadows cast by certain objects around you (like trees). This will help ensure viewers get an accurate picture of what’s happening in front of them without having any distractions interfering with their view or creating headaches after watching all day long.

Conclusion

In this article, we’ve covered nine ways to market and grow your independent medical practice. The first step is to understand the basics of marketing, then strategically build an effective strategy that works best for you.

BraveLabs is an independent medical practice marketing agency that can help you implement result-oriented marketing strategies. Contact us today to learn more.