BraveLabs

As competition in the healthcare industry continues to increase, healthcare practices will need to turn to innovative processes to rise above the crowd. Introduction Healthcare has always been a competitive industry. But the competition is increasing. The competition is changing. The competition is getting more intense, and it’s getting more aggressive as well. With increased competition, especially from the internet, there are more ways for you to lose business than ever before. To ensure your company stays ahead of the curve and keeps customers coming back for more, it’s important to understand how to compete against other brands in this market space. So how do you win? By creating an engaging marketing strategy that uses mobile-first technology like voice search to increase conversion rates and improve SEO (search engine optimization) rankings on Google or Bing. The good news is that you’re not alone. Many other hospitals are also investing in digital marketing as a way to sta...

Patient retention is a major issue that many medical practices struggle with. Low retention can not only mean increased patient acquisition costs but also threaten growth and revenue at a healthcare facility. Most healthcare businesses are facing the same challenges. They can’t keep their patients because they’re not doing enough for them. The good news is that there are steps you can take to help make sure your business stays afloat and grows over time. Introduction Most medical practices are experiencing the same challenges – patient retention, patient acquisition, profit margins, and improving patient experiences. In all likelihood, your business is experiencing the same challenges. It’s no secret that patient retention has become a major obstacle for medical practices. The best way to ensure your practice stays afloat is by making sure patients have a positive experience and then staying in touch with them after their appointment so they can refer others to you if you’re doing ...

Marketing can’t be thought of as a practice that exists in isolation. Connecting disparate marketing channels and tactics help integrated marketing stand out. Introduction Integrated marketing is a strategy that uses a variety of methods to reach consumers to increase brand awareness and loyalty. It is often used by healthcare companies because it allows them to target their customers based on their needs, behaviors, and values. The most effective way to integrate marketing into the healthcare industry is through social media marketing. This allows healthcare companies to reach out directly to potential patients and provide valuable information about the services they offer while still maintaining an air of privacy. Another popular way to integrate marketing into the healthcare industry is through mobile advertising campaigns. These ads can be targeted specifically toward patients who may need certain services or treatments to help them heal faster or recover better from an illne...

The value-based care system is a system of payment that rewards medical professionals for providing high-quality care. It also incentivizes providers to provide more preventive care, which can help prevent costly health problems in the future.  Physician marketing solutions  help practices put out the right value proposition at the right time. Introduction The value-based care system is an exciting new way to deliver healthcare in the United States, one that puts both patients and providers at a higher level of accountability. With this shift comes a few challenges for independent practices: How can they attract new patients while remaining viable? What kind of marketing strategies should they adopt? And how can they tailor their digital profiles to meet their needs as well as those of their patients? When you’re an independent practice, it can be hard to get your name out there—you don’t have the backing of a large corporation and may not have the budget that larger pract...

Marketing is an essential component of running any medical business. But trying to figure out which marketing efforts are best for your independent medical practice can be frustrating. Introduction Marketing your independent medical practice is an important part of growing your business. It’s also a relatively simple process, but it can be difficult to get started and keep going. There are various different types of marketing that an independent practice can take advantage of. There is word-of-mouth marketing where independent practices try to use patient referrals to gain new patients. There is also  internet marketing services for doctors . Internet marketing is one of the most rewarding and important ways to reach patients for independent healthcare practices. And there are many more. We’ve assembled some of our best tips for marketing your practice in order to help you make the most of your efforts—and we hope they’ll help you reach more patients with each visit! Demystif...