Boost Your Healthcare Content Marketing with these 5 Strategies

Content marketing is a great way to increase your reach, your engagement, and the number of patients that you can acquire. But having a good content marketing strategy is not so easy. Here are five strategies that you can rely on to improve your content marketing efforts.

Introduction

The healthcare industry is one of the most competitive in America. Patients are looking for new ways to improve their health and happiness, but they also want to be able to trust their providers when it comes time for them to make decisions about treatment options.

Most of your content marketing efforts should revolve around the patient experience, not just the products or services you offer.

The reason for this is that patients have a lot more to say about their healthcare experiences than they do about their medications and appointments. They can tell you who’s at fault for something going wrong (the doctor), how much it hurt (the pain pill) and what they would change if they could (the lunch appointment).

If you want to grow your brand as an expert in one field, then it’s essential that you know how to tell compelling stories through social media posts and other forms of content creation. The best way forward is by focusing on thematic topics rather than individual topics like “how much does this cost?” or “what does ulcerative colitis stand for?

To ensure that patient experience is on your mind from day one, follow these five healthcare content marketing strategies:

Focus on the Patients, Not Their Illnesses

The patient experience is the crux of any business, and it’s something that you as a healthcare content marketer should be focused on.

It’s not just about providing more content; it’s also about making sure your customers have a good time while they’re there. This can be done by focusing on the things patients want to know (and feel) before they visit the doctor or hospital.

Create Content That’s Useful and Easy-to-Understand

Your content is not going to be effective at anything if your readers can’t understand what you’re saying. Here’s how you can ensure that your content is easy to understand for your audience:

Use simple language.
Write short sentences.
Use short paragraphs.
Use bullet points and lists

You can also add images to make your content more visual, interactive, and engaging for your audience. The right tone is also important—you can’t use a hard sell if you don’t sound like an expert in the field; this will turn off potential customers who want to hear from someone who has been in their shoes before them (and come out ahead). If you have any doubts about whether or not this is going to resonate with the readership, test some different variations out on social media first! You may find that one works better than another based on how people respond online.

Figure Out How Patients Find Information from Sources They Trust

If you’re like most healthcare providers, you’ve probably heard the term “word of mouth” before. The idea that your patients will tell their friends about your practice is a common marketing strategy for many businesses. But if you want to succeed with this strategy, it’s important to understand what patients trust online more than other sources.

Online reviews are one area where people tend to go for information about doctors or hospitals: 94% of Americans have used online reviews in the past year according to Pew Research Center data from 2018 (and those numbers are likely higher today). In fact, 21% of all Americans say they’ve visited a business based on reviews — even though only 8% actually own businesses themselves!

Ensure Your Content Is Mobile-Friendly

Mobile-friendly content is important for any business, regardless of your industry. In fact, a study by Google found that mobile users are 74% more likely to click on a link about your brand compared to desktop users.

The easiest way to ensure your content is mobile-friendly is by using responsive design (also known as adaptive). This means that the website will automatically resize itself depending on the user’s device size and orientation so it can be viewed comfortably without having to scroll or zoom in/out too much on smaller screens (like smartphones). If you don’t have time or resources available at this point in time then using an existing template would still help with making sure everything looks good across all devices but may not meet all requirements so make sure you check with someone who knows what they’re doing before moving forward with anything like this!

Talk about what sets you apart

One of the most important things you can do to differentiate yourself from your competitors is to talk about what sets you apart. What makes your practice unique? What makes it stand out from other practices in this field, or even from other fields altogether? This may seem obvious, but when it comes to healthcare marketing, it’s easy to get caught up in the details and forget that there are always ways of talking about something new and different—even if those differences aren’t immediately apparent when compared with someone else’s site.

For example: if I’m looking for a dentist who specializes in dental implants (which I am), one option would be my usual search engine results page where all these dentists’ websites show up as ads for their services—and all those sites look pretty much alike! But if instead, my search engine results page showed only those sites that mentioned “dental implants” at least once in their copywriting or content strategy…you probably wouldn’t see any more than five different pieces of information before hitting “back.”

Conclusion

Content marketing is a great way to stand out from the crowd and attract customers. If you spend your time creating patient-focused content that promises to solve their problems, then you’ll be able to reach out to more potential patients than if you just focus on selling your products or services.

BraveLabs offers medical content marketing solutions for physicians and healthcare facilities. With our help, your content marketing strategy can net you new patients and higher revenue. Contact us today to see what a content marketing strategy would look like for your business.