6 Healthcare Social Media Marketing Strategies for Online Physician Brand

4.48 billion people use different social media platforms on a daily basis. By being present on social media platforms, healthcare facilities can significantly expand their reach at a fraction of the cost of traditional healthcare marketing. Organically promoting your brand on social media is the best way to advertise your healthcare brand without falling foul of regulators and laws as well.

Introduction

With the rise of social media, healthcare has experienced a significant shift in how it communicates with its patients. The internet allows physicians to reach a broader audience than ever before, but it also presents unique challenges as well. Patients expect proper and clear communications more than ever before from their healthcare providers. And more importantly, patients today want to receive healthcare from physicians with their own brand. Not having a brand presence on the internet, whether it’s through having your own healthcare websites or through your presence on social media, is an easy way to lose potential patients to competitors.

The healthcare industry has changed with modern forms of communication. But while physicians are trying to adapt, some are going through growing pains at this juncture. This can create confusion for patients and increase the chance that they will not follow through on treatment plans or appointments. But if you know how to navigate these new waters, then you can make sure that your practice stays one step ahead of competitors when it comes to online marketing strategies.

But creating a social media strategy can seem complicated for many healthcare facilities, having not grown up with the birth of social media platforms. That’s why we have created six simple strategies that you can use to become a healthcare facility that dominates the social media landscape. From TikTok to LinkedIn, here are 6 healthcare social media strategies for physicians that help you build your brand as a physician.

Create a dedicated social media team

If you want to be successful on social media, it’s important to have a dedicated team. A dedicated team will help build relationships with patients and create content that is relevant to your brand.

Here are some examples of social media teams:

Marketing department – This can be any department within the hospital or clinic that has an employee who is responsible for managing their own social media accounts (and possibly those of other departments). These employees can also work closely with marketing staff in developing campaigns and strategies on behalf of their respective organizations.

Hospital communications director – This person oversees all communications efforts at the institution level; this includes things like press releases, websites, billboards/billboards, and a holistic approach to the entire communications strategy for your healthcare facility including social media as well.

Create dedicated social media teams at all levels of an organization so everyone involved knows what they’re doing when it comes time to create content specifically tailored toward reaching healthcare professionals via social networks like Facebook Messenger etcetera—and vice versa.

But having your own social media department means hiring a lot of employees. A copywriter, a strategist, a designer, and possibly more. This can bring significant costs to an activity that’s intended to be a low-capital way of establishing a brand and increasing reach to audiences. That’s why many physicians choose to delegate these tasks to a healthcare social media agency instead. These agencies are able to build your brand online while being much more affordable and scalable than your own social media team.

Engage with patients on social media

Engage with patients on social media by posting relevant posts regarding health topics such as nutrition, exercise medicine, or other issues related to wellness care—and even offer advice! Remember, You’re not just sharing information; you’re also providing value for people who need help navigating through difficult situations or making lifestyle changes toward better overall health outcomes (e.g., quitting smoking). Respond to patient questions and concerns – this provides engagement and is critical in building trust. At a time when patients crave better communication from their healthcare providers, it’s also a way to differentiate your services.

Stay up-to-date on the latest news, trends, and events within your field of medicine by following industry leaders on social media platforms such as Facebook, Twitter, and LinkedIn. This can be particularly helpful if you have an active personal brand that’s visible in your community (or even if it isn’t).

Establish your brand through visual posts

Visual content is one of the most important aspects of your social media strategy. It can help you establish a brand and drive traffic to your website, as well as engage with patients in new ways.

Visuals are engaging, which means they’re more likely to be shared than textual posts. They also work well on mobile devices or when users are scrolling through their feeds at high speeds (like when waiting in line). This makes visual content ideal for mobile-first campaigns because it doesn’t waste time loading up before being consumed by viewers—and if there’s nothing else happening on a particular post, viewers don’t mind scrolling through some pretty pictures instead!

Create content that resonates with healthcare consumers

Share your practice’s expertise and knowledge. Physicians are often the experts in their fields, so it’s important to share the knowledge you have about your specialty practices with patients and followers on social media. This can be done through blog posts or video interviews, for example, but it should always be done in a way that educates others about your practice’s services and how they can benefit from them.

Social media allows patients and clients to engage with each other via messages, photos, and videos. By sharing their experience at your practice with followers on social platforms like Facebook and Twitter, you can give them a personal connection with the services they receive at your office or hospital. This helps build trust between yourself and those who come into contact with your brand online—which leads helps you build a better brand presence.

Offer useful and shareable content about health and wellness

When you write blog posts or create video tutorials, ensure your content is relevant to your audience. If a patient has been asking about a certain disease, include that in your blog post or video series. If the topic of interest isn’t related to the patient’s condition but is still helpful for them, then go ahead and post it!

This not only helps you carve your niche but also ensures that the audience that you’re building is full of people who would actually be interested in your services. This is one of the easiest ways to have a soft start to a demand generation campaign for your healthcare brand.

Share your practice’s expertise and knowledge

You can use social media to share your practice’s expertise and knowledge. Provide useful and shareable content about health and wellness. Share patient education, facts about healthcare, information about your practice, and patients—even if they are not patients of yours! This will help build trust with those who are interested in learning more about what you do for them.

Offer patient education on social platforms like Facebook or Twitter where there is an opportunity for engagement with followers who may find value in the content that you provide.

Early outreach programs don’t only help you build trust but also are one of the easiest ways to improve patient engagement and deliver better experiences. Think of examples like MayoClinic or Healthline, which have now become household names due to the sheer amount of reliable information that they provide to millions of people.

Conclusion

Social media is a good way for physicians to connect with their patients, build relationships, and share information about their practice. As more people turn to social media for health care information, it’s important that healthcare providers engage on social channels with their patients and potential patients. The key is to make sure that you’re offering them useful content while also establishing your brand as an expert in your field. The more people know about what it is like being treated by someone who works for you (or even just thinks about going there), the better chance there may be for them to consider coming back again in the future! Social media can be a great tool to increase engagement, brand awareness, and loyalty.

These six social media strategies can help physicians boost their online presence and establish a positive brand in the digital age. But if you want to let the experts handle your social media needs, then we are here to help. BraveLabs helps physicians establish themselves as a brand while keeping their costs down. Learn more about how you can leverage social media platforms for your own success today.