Email marketing plays a pivotal role for small medical group practices

Group medical practices are competing against healthcare organizations with huge budgets. Using modern marketing tools like email marketing, small healthcare businesses can compete for acquiring new patients while also increasing patient engagement and experience.

Introduction

Email marketing is not the 9th wonder of the world, but it surely should be up for contention. This wonderful piece of modern marketing technique is one of the strongest tools that businesses have today in order to grow their business without breaking the bank. But it’s not just a matter of cost, without using the internet businesses will find it hard if not impossible to grow past their initial stages.

Today, it doesn’t matter what industry you operate in and what services you offer, your customers will be present on the internet. Today’s customers use the internet to not only choose who they want to do business with but also to figure out what services they need in the first place.

While email marketing is just one small part of the greater digital marketing space, email marketing is often overlooked for flashier alternatives like social media marketing. After all, it can be easy to understand why social media marketing is more ‘out there’ and can have a visible impact on your brand.

But ignoring email marketing is something that can cost your healthcare business dearly.

Email Marketing 101

Email marketing is a simple concept – sending emails to a group of people in order to convince them to purchase your product or service. This can be in the form of an advertisement email that is sent or just an informational newsletter.

Email marketing is one of the most effective ways to market a product or service over the long term. Email marketing has one of the highest returns on investment of any type of marketing – traditional or otherwise. Email marketing also has a lot smaller capital requirements when compared to other methods of marketing.

Email marketing can be used to increase and build loyalty, trust, or brand awareness for a business. For some industries, like the healthcare industry, proper use of email marketing will also lead to better customer service and customer experience.

The longer you use email marketing, the better the returns it will yield. While newcomers face a distinct disadvantage when it comes to competing, the best time to start any business is right now. The later a business tries to implement email marketing, the harder it will be for the business to establish trust and reputation with customers.

Why email marketing is important

While all of this sounds fascinating, it doesn’t immediately explain why email marketing is great (read: essential) for group medical healthcare practices. Let us explain why.

Group medical healthcare practices are made up of two or more healthcare professionals coming together to pool their resources and expertise while dividing costs and responsibilities for running a medical practice. Most group practices today are small practices, made up of just two to five medical professionals. While a group practice enjoys plenty of advantages over solo practice, they are in the unfortunate position of trying to compete with large consolidated healthcare organizations like mega-hospitals and hospital chains.

These consolidated healthcare organizations are pumping in unimaginable amounts of resources in order to acquire newer patients, through marketing, advertising, and other forms of customer outreach. For these organizations with their massive budgets, they are able to spend extraordinary amounts on acquiring patients and building their reputation. These organizations are also able to recoup all of the costs through expensive medical treatment.

Group healthcare organizations, even the biggest ones which are far from the most common representatives, cannot hope to compete with these massive organizations when it comes to just capital expenditures. Group practices have more modest advertising and marketing costs but at the same time, they can’t just ignore marketing, either, if they want any hope of attracting new customers.

That is where email marketing comes in to help group healthcare practices. Email marketing helps group practices with getting new patients while keeping advertising and marketing costs low at the same time.

Email marketing for healthcare organizations also allows a healthcare business to establish critical brand awareness in their customers, building loyalty, trust, and engagement even outside the standard-setting within the premises of the businesses themselves.

Conclusion

In today’s business environment, companies need to be on the lookout for any competitive advantage that they can have. For an industry like healthcare, where margins are small and competition thriving, this is especially true. Email marketing offers healthcare businesses the opportunity to be receiving several benefits in a single package for a relatively small cost.

If you are not using email marketing, you will lose patients to someone who does. Group healthcare practices need to get with the times and ensure that they are using modern marketing techniques in order to grow their business.

BraveLabs is there to help healthcare organizations in implementing email marketing into their business and reap all the benefits that follow. Whether you are a small group practice or a large organization, BraveLabs has the perfect healthcare email marketing strategy to help you.