5 Lead Generation Steps for Group Healthcare Practices

Healthcare businesses need new patients to grow – that’s a simple fact. Through using lead generation, group healthcare practices can dedicate a proportionally small percentage of their resources for outsized results in growth and income.


Introduction

It is a constant struggle. Finding more customers for your business, that is. A business can only scale when it scales its revenue, which for most businesses is limited by the number of customers that it can service.

It doesn’t matter how good your product or service is if you can’t sell it to enough customers.

This is true for the healthcare industry just as much as it is true for any other industry. Healthcare businesses need new patients to grow and thrive, and they need to hold on to existing patients in order to remain stable.

Healthcare businesses of all sizes spend a considerable amount of their time, resources, and money in order to keep a constant flow of new customers coming. For large healthcare organizations, this is achieved through large marketing and advertising campaigns.

But for the hundreds of thousands of small group healthcare practices, spending such large sums just to attract new customers is not a feasible option. So what can healthcare professionals do in order to survive against larger competitors in such a competitive market?

Thankfully, they can use lead generation.

Lead Generation 101

Lead generation is the process of publishing and sharing valuable, engaging content in order to grow and cultivate leads. That sounds absolutely meaningless if we don’t clarify what exactly a lead is anyway. A lead is an individual who may be interested in the services or products that your business offers and is willing to share some of their contact information with you.

Think about how you have to give your details to an ISP when you want to talk about a new connection. You are the lead for that ISP. You fill out a contact form or something similar and then the business contacts you in order to make the sale process final.

Leads for a medical business would be those individuals who would be interested in getting the services and treatments that your healthcare business would be offering. These leads offer their details of your business and then can be led down the sales consideration funnel by using lead management practices to successfully convert leads into actualized sales.

But that is a topic for another day.

Lead generation is important because it is an evergreen and effective way to gain new customers or patients in your case. Lead generation is extremely cost-effective and its parallel workstream allows resources to be used more efficiently in a business setting. For small healthcare practices, these traits make lead generation one of the most ideal ways for them to acquire new customers. The cost of capital is low, the process is near indefinitely usable, and the returns are highly attractive.

5 Lead generation steps

Now that we have made it clear why lead generation is so great, let’s come to the ‘how to use it’ part of the conversation. While we can’t delve into a fully detailed strategy for lead generation for healthcare businesses, we can tell some of the steps that you should take in order to improve your lead generation rates.

Have a website

Having a lead conversion website for doctors is an essential step in the lead generation process. A website is the first place where potential customers will look for your brand and find your content. Without a website, it is not only exponentially harder to attract customers but also makes it much harder to collect their informational details in a way where they can be used for leads.

Make sure to read our blog on “Important lead generation features to include in medical website design” to know how to make your website optimized for lead generation.

Content Marketing

So now you have a website, but you need content in order to attract the maximum number of potential leads to your website. Using content marketing is how you can get individuals interested in your services to find your website and brand. Once they are on your website,

Use paid advertising

Using paid advertising campaigns is a great way to generate more traffic for your website and other handles which can then be turned into leads and then customers. The lead generation process needs to attract readers and visitors in order to be effective, and paid advertising is an easy and effective way to receive more leads for your healthcare business.

Use search engine optimization

The name of the game for successful lead generation campaigns is high traffic and your website can’t receive high traffic if it is not search engine optimized. Ensuring that your content is targeting all the relevant keywords, queries and questions is a great way to get the people who are searching for your solutions onto your website. A lack of good SEO can kill even the best lead generation campaigns.

Be interactive

You have got your stage, wrote beautiful content, and distributed it to audiences. Now you’re just waiting for them to make the final decision and give their details onto your website’s contact form. But if they choose not to do so, then you’re out of luck. The entire lead generation process is unsuccessful if they don’t give their details.

But you can stack the odds in your favor. Use highly engaging content to make sure that more people are enticed to turn to leads.

Conclusion

If there is one message that we want our readers to take away from this blog, it’s this – lead generation isn’t simple but it doesn’t need to be hard. Through effective strategical planning, group healthcare practices can add the essential steps to start acquiring new customers with lead generation.

While our steps above aren’t meant to serve as a custom plan, they can be a template for lead generation strategies for medical practices. Using lead generation, group healthcare practices can stand to compete with larger healthcare institutions, while also growing bigger and increasing their margins.

BraveLabs is helping healthcare practices of all sizes implement modern business processes like lead generation, patient journey mapping, patient experience management, and more. With us, your healthcare business grows.

Contact us today to learn how lead generation can dramatically transform your business.

 

 

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