BraveLabs

It’s not enough to just use medical content for your healthcare business. By using data driven strategy as well as implementing medical content within the wider framework of patient journey mapping, healthcare businesses can deliver great outcomes. Introduction The healthcare industry is slowly waking up to realize just how important it is to have a web presence in today’s digital age. A website is now quickly becoming the first place where a patient forms an impression about you and is where the patient journey in today’s day is starting. As more and more patients take to the web to find which healthcare provider they wish to receive treatment from, it is imperative that healthcare businesses take full advantage of the digital tools at their fingertips to make sure they come out on top. But as this adoption has come late in the journey, healthcare businesses are still not using these tools to their fullest potential. Many healthcare organizations don’t realize the fact that thei...

When individuals need medical attention, they are more likely to resort to their cell phones first. A large portion of the patient experience is currently completed online and will continue to be so for the foreseeable future. When individuals need medical attention, they are more likely to resort to their cell phones first. A large portion of the patient experience is currently completed online and will continue to be so for the foreseeable future. Which digital channels will have the most effective in boosting the number of patients for your  healthcare digital marketing company ? Four critical components of a digital acquisition campaign that will reach more patients in 2021 are outlined below. Establish credibility to get patient trust In these turbulent times, everyone is yearning for a sense of security. Physicians, in particular, are held to a high standard of dependability. In a time when patients want more reassurance than ever before, the core messages of reliabilit...

Healthcare businesses need new patients to grow – that’s a simple fact. Through using lead generation, group healthcare practices can dedicate a proportionally small percentage of their resources for outsized results in growth and income. Introduction It is a constant struggle. Finding more customers for your business, that is. A business can only scale when it scales its revenue, which for most businesses is limited by the number of customers that it can service. It doesn’t matter how good your product or service is if you can’t sell it to enough customers. This is true for the healthcare industry just as much as it is true for any other industry. Healthcare businesses need new patients to grow and thrive, and they need to hold on to existing patients in order to remain stable. Healthcare businesses of all sizes spend a considerable amount of their time, resources, and money in order to keep a constant flow of new customers coming. For large healthcare organizations, this is a...

Lead generation is a great way for healthcare organizations to use the tools they have from other digital marketing techniques to get more patients. But implementing the correct lead generation features on a website requires strategy and careful planning. Introduction Marketing has come a long way over the past few hundred years. While marketing isn’t a new concept per se, the new techniques and study of marketing as a field of expertise have given rise to more nuanced ways of marketing. Gone are the days (not really) of aggressive in-your-face marketing, that is just as likely to scar as it is to result in conversions. For the healthcare industry, such marketing techniques resulted in more dubious results than would be expected. Marketers found out that aggressively trying to market to potential customers and patients wasn’t a way to sustainably grow. But the increasing popularity of inbound marketing techniques like demand generation, lead generation, and others through the r...

While the answer may seem obvious, it is crucial for any healthcare provider or facility to understand the critical role of patient satisfaction. What is patient satisfaction? Patient satisfaction indicates how well the patient has been treated. It refers to the patient’s contentment regarding the way he/she feels about the treatment provided and the outcome of the treatment on the patient’s health. Today’s patients are far more vocal and are well aware of their options with healthcare. So every healthcare business needs to pay special attention to the degree of patient satisfaction they can achieve. According to a recent study, more than half of the healthcare companies say that patient satisfaction is one of their top three priorities. So why do businesses need to pay so much attention to patient satisfaction? Here are the top three reasons to give you insights into the importance of patient satisfaction. Loyalty comes from the satisfaction If you get exceptional service fo...

The pandemic has forced people to re-think and re-prioritize the importance of their health. This has led to the rapid expansion of the healthcare market size. According to a recent study, the market can is poised to be worth 8.6 trillion dollars in 2022. While this growth looks significant from a market perspective, it is essential for you to reach the ideal customers and patients for your business growth. Without reach, there is no growth. In the 21st century, it is inevitable for any company to be present online to market their services to more people in less time, and so is healthcare. Now you may have the question of how to do it. This article will try to decode those ideas and ways to generate qualified healthcare marketing leads, especially in online platforms, to expand your healthcare business with the right strategies. Today more than ever, it is crucial that you are able to reach your audience at the right place and time with the right message. The good news is that with d...