BraveLabs

Patient Journey Mapping is important for receiving a holistic understanding of what your patients are going through when they enter your healthcare setting. Introduction Patient journey mapping is a process that helps you map out the patient experience. It’s used to better understand how patients interact with your products and services, which can help you improve your customer service. The quality of the  hospital patient journey  can be indicative of not only the pitfalls during a healthcare journey but also what is going right. When you’re building a product or service, it’s important to know how patients are going to use it. That way, when they have questions or issues with the product or service, they’ll be able to find the information they need quickly and easily. Once you’ve mapped out the journey, it’s up to you to provide what’s missing—and this will happen through all aspects of care: from the doctor’s office to the hospital and the pharmacy. Patient journey ...

The best medical strategies all have three things in common — empathy, personalization, and consistency . Introduction A marketing strategy is a plan that includes all of the steps you will take to promote your business. It includes developing an effective message, creating and distributing content, setting pricing, creating offers and discounts for customers, and more. A  medical marketing strategy  is especially important for healthcare businesses because they need to be able to communicate with patients and their families about the services they provide. Healthcare providers need to be able to explain what they do and why it’s important if they want people to trust them with their healthcare needs. There’s no doubt that consumers are more educated than ever before. That’s why it’s crucial to use your marketing strategy to guide them toward the best care possible. If you want to be successful, you need a comprehensive strategy that combines all of your customer-facin...

Nearly everyone has at least one social media platform that they use regularly. With such a huge audience on each platform, healthcare professionals need to start engaging with these individuals. Introduction Social media is a powerful tool for patient engagement. It allows you to connect with people who are interested in your organization, share your message and create an online community around your brand. However, if you want to use social media as a tool for driving patient engagement then your strategy must be tailored towards those goals.  Social media and healthcare   are a pair that healthcare professionals should quickly take notice of. Learn how to engage your audience The first step in engaging your audience on social media is to learn how to engage them. You need to know who your target audience is, what they want and need from you, their pain points and what they’re searching for online. You also need to understand at a high level where those people are lo...

Email marketing is one of the best marketing tools available to anyone today. From easy access to high returns, not using email marketing can set your business back, especially if the competition is using it. Introduction Email marketing is a powerful tool that can help you reach the right audience, provide the right information to them, and generate leads.  Email marketing for doctors  is one of the best ways for healthcare professionals to build audiences and start leveraging those audiences into growing their practice or hospital. If you’re thinking about email marketing for your healthcare business, there are a few things you need to understand before diving in. Email marketing allows you to reach people where they are. You can use this method of communication with patients and clients who have already expressed interest in your brand or products, as well as those who may not have heard of your business yet but are seeking out new healthcare options. It’s easy to sen...

Personalized experiences can be found in almost every consumer industry today. From simple shopping trips to food delivery trips. So why should healthcare professionals lag? Introduction A personalized experience is an offering that’s becoming increasingly popular and common across all service industries. With the help of personalization, businesses can meet the exact needs and expectations of their customers. This allows them to bring more patients in, as personalized experiences work as a differentiator from the competition. Perhaps more importantly, personalization also allows businesses to retain customers for longer. This is true for the healthcare industry as well. One-on-one boutique healthcare experiences are becoming more common and popular because of the degree of personalization that they are offering. But using modern technology, the healthcare industry is figuring out more ways to personalize the healthcare experience for their patients. Healthcare today is more pers...