BraveLabs

Patient Journey Mapping is a novel tool that leads to improved healthcare experiences. Introduction The healthcare industry is quickly recognizing the importance of improving experiences in healthcare. The thought in healthcare providers’ minds these days is the question of “how to make the patient experience better.” Improving experiences can have wide-ranging benefits for healthcare businesses. These range from improving patient outcomes, earning higher reimbursements, increasing a business’ brand proposition to newer customers, reducing attrition, and improving employee morale among other benefits. It can be easy to see then why healthcare businesses are choosing to focus on this aspect of healthcare at a time when the industry is rapidly growing and becoming increasingly competitive. It is at this crucial juncture, the innovative use of processes like customer journey management and analysis to improve the patient experience. To differentiate it from the stages that a customer woul...

Strategic frameworks can align your mission and vision to  improve patient experiences  and provide the necessary directional support to achieve those goals. Setting goals is important, but setting down ways how to achieve them is just as important. Introduction The healthcare industry as a whole is experiencing a large shift in thought and practice when it comes to patient experiences. Hospitals, healthcare providers have realized since the turn of the millennia that higher patient satisfaction leads to overall better patient outcomes. This, in turn, drives higher revenues and growth for healthcare businesses. But now the healthcare industry has a greater realization of what can drive  patient satisfaction in hospital , the major one being patient experience. The expectations that patients have about their healthcare journey have changed wildly over the past few years, with patients having an increased luxury of choice. Along with the fact, patients are now armed with ...

Patient experiences are what drive patient satisfaction, which is a key indicator for the success and growth of a healthcare business. But many healthcare businesses make improving patient experiences secondary or even tertiary goals and hardly try to prioritize the improvement of patient experiences themselves. Introduction As customers, we judge a business’ service through the experiences we have. A poor customer experience is likely not going to result in recurrent patronage of a business while at the same time a great customer experience can even overcome some pitfalls in other areas of the business.  The same is also true of patients. Patients today are paying large sums of money to have their healthcare needs taken care of and thus, want to be treated just like a customer would be in any other industry or service.  The healthcare industry has begun to recognize the fact that patients are indeed paying customers and the industry needs to reorient itself as a service-r...

Digital marketing allows healthcare businesses to create valuable information that creates trust, recognition, and loyalty among potential customers. Introduction Since the 1900s, businesses have increasingly become consolidated as large corporations buy out their smaller-scale competitors. Bigger corporations have deep pockets to not only price their products and services more aggressively but are also able to spend a massive sum of money on marketing and advertising. For smaller businesses, regardless of their industry or region, it was becoming increasingly hard to compete. But as the digital revolution stuck, through the use of technologies like the internet and the web, smaller businesses too were able to compete with their outsized peers. Over the past few years, this change has been witnessed even more strongly as internet and computer access have expanded across the globe and consumers have begun to increasingly rely on the internet to make their choices for themselves. This ch...

Healthcare content marketing is constantly changing, especially with two tumultuous years behind us. Healthcare businesses need to be constantly adapting to the changes that are being brought in order to stay ahead of the curve.  Introduction Healthcare marketing is a field that is constantly evolving and changing. What had been working two years ago will not necessarily be working for healthcare businesses in 2022. This is even more true due to the changes that the healthcare industry has seen over the past two years of the pandemic and the effects that it has had on American consumers.  While healthcare businesses should try to adapt to the changes that are occurring in the field, it is often better to try and understand what changes may be coming in the near future to work on them ahead of time. With the start of the new year, many healthcare businesses can set the stage for the marketing strategies for the rest of the year. Following the upcoming trends for 2022, healthcar...

Digital marketing allows healthcare organizations to make the best use of modern internet-based technologies and tools to gather more customers in a cost-effective manner .  Introduction We are in what many call the digital age. People now look for information, services, and goods on the internet before they turn to local alternatives. Even then, information about local alternatives is taken through online sources of information. This digital era of doing business has changed the way that companies, organizations, and firms operate. In order to make the most out of the digital tools that businesses today have access to, organizations need to implement well-thought-out digital marketing strategies. Digital marketing strategies use mediums such as social media platforms, websites, videos, emails, and more to create a successful marketing campaign. But for healthcare organizations, digital marketing goes further than just marketing. Digital marketing for healthcare organizations often...